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1、Guide toTrade Fairsin China2024 UPDATEEUSMECentreThis report was written by in-house experts of the EU SME Centre and China IP SME Helpdesk.This report is an update of:Guide to Trade Fairs in China(2020):https:/ Strategy for SMEs attending Trade Fairs in China(2020):https:/op.europa.eu/en/publicatio

2、n-detail/-/publication/965465f1-bcd9-11ea-811c-01aa75ed71a1 EU SME Centre,China IP SME Helpdesk 2024Disclaimer This document is provided for general information purposes only and does not constitute legal,investment or other professional advice on any subject matter.Whereas every effort has been mad

3、e to ensure that the infor-mation given in this document is accurate,the EU SME Centre and the China IP SME Helpdesk accept no liability for any errors,omissions or misleading statements,and no warranty is given or responsibility accepted as to the standing of any individual,firm,company or other or

4、ganisation mentioned.Publication as well as commercial and non-commercial transmission to a third party is prohibited unless prior permission is obtained from the EU SME Centre and the China IP SME Helpdesk.This publication was produced with the financial support of the European Union and its conten

5、ts are the sole responsibility of the EU SME Centre and the China IP SME Helpdesk.The views expressed in this publication do not necessarily reflect the views of the European Union.Guide to Trade Fairs in ChinaContentsExecutive summary.31.Introduction:Chinas convention and exhibition industry.41.1 C

6、hinese trade fairs:main actors,sectors and regions.42.Get ready for the show.72.1 Define clear goals and a tailored strategy.72.2 Selecting the right trade fair.82.3 Good practices.102.4 Examples from EU SMEs.143.Secure your intellectual property rights.163.1 Main principles and considerations of IP