《TelmarHelixa：2024年全球Z世代消费行为及偏好调查报告（英文版）（28页）.pdf》由会员分享，可在线阅读，更多相关《TelmarHelixa：2024年全球Z世代消费行为及偏好调查报告（英文版）（28页）.pdf（28页珍藏版）》请在三个皮匠报告上搜索。

1、2024 Unrivaled audience and media intelligence/1What Digital Natives WantGen Z Report 2024 Unrivaled audience and media intelligence/2Gen Z is All Grown Up!Gen Z by Region in 2024Gen Z,a generation that has intrigued both older generations and marketers,now accounts for more than 26%of the global po

2、pulation1,with its eldest members turning 27 this year.20%North AmericaLatin America&Carribean25%Europe17%SubsaharianAfrica32%Middle East&North Africa27%Asia Pacific24%2024 Unrivaled audience and media intelligence/3It seems for the last 10-15 years,we have been talking about the new generation that

3、 will one day overtake Millennials as the most important generation as it relates to advertising and consumer consumption.While it seemingly happened overnight,that generation has fully arrived.It is estimated that by 2030,Gen Zs spending power will balloon to$12T2 and will become the largest genera

4、tion in recorded history.In addition to their size and spending power,Gen Z is also the most diverse generation,with 50%of its members coming from sundry racial and ethnic backgrounds.Their differences are not confined to race and ethnicity as they seemingly reject pre-existing cultures and societal

5、 norms to form their very own unique groups and styles.Gen Z is no longer the tweens and teens relying on their parents but instead the most powerful consumer force globally.In the 2024 addition of the TelmarHelixa Gen Z Report,we will explore this cohort from all angles on a global scale.Who are th

6、ey?Where do they come from?Where do they shop?What do they do for fun?How do they differ from previous generations?And,most importantly,what has changed as they have matured?Inside4 Whats Hot,Whats Not5 Are We Really Brining Back the 90s?6 Top Purchase Considerations7 Top Social Issuesfor Gen Z8 Gen