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毕马威:2025未来前台:一体化&洞察驱动型前台赋能企业绩效提升研究报告(中译版)(22页).pdf

上传人: Kell****reet 编号:652833 2025-05-16 22页 1.10MB

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1、Future of front ofice Building an integrated,insights-driven front offce to power business performance KPMG.Make the Difference.KPMG International| Contents 03 Introduction 04 The power of customer-centric strategies in outperforming companies 07 An insight-driven front-offce strategy 2025 Copyright

2、 owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.2 Future of front office09 Key capabilities for front-offce excellence 18 Survey methodology 20 How KPMG can help Introduction In a fast-evolving business environme

3、nt,organizations are under growing pressure to reimagine how they engage with customers.Expectations are rising,digital channels are expanding and economic headwinds are challenging traditional models of value delivery.At the same time,generative AI (Gen AI)and intelligent automation are opening new

4、 pathways to transform front-offce operations not simply to improve effciency,but to enable deeper customer insight,faster decision-making and sustained competitive advantage.As business leaders navigate this next phase of transformation,the opportunity lies in striking the right balance:combining t

5、he power of advanced technologies with the human-centered capabilities that build trust and drive growth.2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.3 Future of front officeThe front offce of th

6、e future will likely be powered by agentic AI and still be very much human-centric.Outperformers will likely rely on an AI-enabled,data and insight-driven,human-centric front offce to deliver differentiated customer experiences.Leaders across many industries believe the future will be“agentic”that G

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本文主要讨论了未来前台办公室的发展趋势,包括以下几个关键点: 1. 客户中心策略在表现优异的公司中具有强大的影响力,这些公司通过数据和洞察驱动的前台策略来提高业务表现。 2. 表现优异的公司正在通过整合营销、销售和服务功能,以及利用先进的数据和分析技术来提高客户体验和个性化服务。 3. 为了实现前台办公室的卓越表现,公司需要具备几个关键能力,包括获取洞察力、推动组织一致性和数字成熟度、投资现代数字能力、设计支持业务战略的企业生态系统、建立客户信任和忠诚度以及建立一个熟练、有韧性和适应性强的劳动力。 4. 调查显示,表现优异的公司在数据和技术的投资上更为专注,并且他们更善于整合流程、基础设施和促进跨领导、团队和合作伙伴的主动合作。 5. 未来前台办公室将可能由代理AI和仍然以人为中心的技术驱动。表现优异的公司将依赖AI、数据和洞察驱动的以人为中心的前台来提供差异化的客户体验。
未来前台办公室如何利用AI技术提升业务表现? 如何设计以客户为中心的前台办公室策略? 如何建立一个高效、灵活的前台办公室团队?
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