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1、Resolving to Investin Wellness Brandsfor 2025ConsumerEThe CE Scout ReportVital SignsCE Scout ReportWelcome to theWelcome to this quarters deep dive into CE ScoutIndex Companies to Watch.As we move through 2025,the New YearsResolution surge in Nutrition and Wellness is top ofmind.Brands like AgelessR

2、x,Clean Simple Eats,Cymbiotika,Happy Mammoth,Metagenics,andSkinnyFit are all in the prime spend range for aprivate capital deal.2CE Scout ReportCE Scout Report:Precision DealSourcingThe CE Scout Report provides a glimpse into the power ofConsumer Edges credit and debit card transaction datafor actio

3、nable private company deal sourcing,usinghistorical deal activity to model key spend thresholds forcompanies to complete a funding round.The initial whitepaper and subsequent quarterly updatesidentified that the CE spend of companies with recentlyclosed deals tightly clustered in specific ranges for

4、 theperiods 91 days,182 days,and 364 days prior to atransaction(see CE Scout Index Methodology here).As companies grow into these spending thresholds,CEpublishes a thematic subset every quarter to highlight howactionable alternative data can be in private investmentdeal sourcing.CE users can access

5、the full list ofcompanies hitting these targets,or any alternative internaltargets,via their CE Vision dashboards and machine-readable feeds.3CE Scout ReportThe six Nutrition and Wellness Brands identified thisquarter have direct-to-consumer spend well within thepreviously identified spend clusters

6、across all periods,with AgelessRx at the low end and Happy Mammothat the high end.Although industry trends are atailwind,company fundamentals diverge substantiallywith some seeing recent success in retainingcustomers and driving repeat purchases.With diversedemographic appeal,there may be room for m