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GymNation:2025年阿联酋与沙特阿拉伯健康与健身市场报告(英文版)(40页).pdf

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1、1UAE&KSA H EA LTH&FITN ESS REPORT 2025UAE&KSAHEALTH&FITNESSREPORT 2025January 20252UAE&KSA H EA LTH&FITN ESS REPORT 2025THE MIDDLE EASTS LARGEST EVER HEALTH&FITNESS SURVEY3UAE&KSA H EA LTH&FITN ESS REPORT 2025Introduction Karl Foster,CTO&Chief Data Alchemist of GymNation.4Key Findings The insights t

2、hat jumped out from our data .5How We Collected the Data Methodology .8Health Perceptions:How Do We Feel About Ourselves?A closer look at how people rate their health and what they hope to achieve.9Experience&Exercise Habits How many people have never been to the gym before(or are skipping it),and h

3、ow often are they working out?.12Barriers&Motivations What prevents non-members from joining,and what motivates members to continue?.13Diet&Nutrition A peek into eating habits and attitudes about diet.17Money Matters:Financial Considerations&Spending How cost affects fitness choices and where were p

4、utting our money .20Social Factors Friends,family,and community:how they shape our fitness journeys .23Trends,Tech&The Future Trends,technology,and a look at whats next .27Market Research:A Global Comparison A global view of market dynamics and an outlook on the regions future .33Wrapping It Up:Conc

5、lusion Final thoughts.36References.39Contents 4UAE&KSA H EA LTH&FITN ESS REPORT 2025IntroductionKarl Foster,CTO&Chief Data Alchemist of GymNationWelcome to our inaugural Health&Fitness Report,the largest of its kind in the region,with responses from 9,644 individuals across the Kingdom of Saudi Arab

6、ia and the United Arab Emirates covering important topics such as perceptions,behaviors,motivations,socioeconomic factors,and much more.At GymNation,our goal is simple but ambitious:to become the“Regions Movement Partner”and democratise health and fitness for all.We conducted this research to live u

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根据报告的内容,本文主要概括了沙特阿拉伯和阿联酋在健康和健身方面的现状和趋势。主要内容包括: 1. 92%的受访者表示希望改善健康状况,远高于英国(76%)和美国(75%)。 2. 56%的沙特阿拉伯人和58%的阿联酋人过去一年没有健身房会员资格,表明市场潜力巨大。 3. 近半数受访者表示在健身房感到不适,尤其是女性(50%比男性42%)。 4. 51%的沙特阿拉伯人和53%的阿联酋人认为健身房会员费太贵,是未加入的主要原因。 5. 60%的受访者使用可穿戴设备,69%的女性和50%的男性表示不知道如何使用健身器材。 6. 43%的沙特阿拉伯人和51%的阿联酋人表示过去一年增加了健身支出。 7. 46%的受访者表示健身房是他们社交生活的一部分。 8. 预计未来五年沙特阿拉伯的低成本健身房会员将以35-40%的年复合增长率增长,阿联酋将以40-45%增长。 综上所述,该报告揭示了沙特阿拉伯和阿联酋在健康和健身方面的积极态度和快速增长,同时也指出了诸如健身房费用昂贵、缺乏健身知识等挑战。
沙特的健身市场增长为何如此迅速? 为什么阿联酋的健身市场比沙特更成熟? 低成本健身房如何改变中东健身行业?
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