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品牌金融(Brand Finance):2024年全球化工品牌价值50强报告(中译版)(49页).pdf

上传人: 白**** 编号:651196 2024-12-30 49页 32.16MB

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1、Chemicals 50 2024 The annual report on the most valuable and strongest Chemicals brands Supplementary analysis on Agriscience,Agri-nutrients and Paints brands May 2024Brand Finance Chemicals 50 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&C

2、EO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)17Agriscience 5 18Agri-nutrients 5 20Paints 10 22Brand Spotlights 27Rongsheng Petrochemical 28SABIC 30Insights 32Chemical Industry Insights 33Methodology 34Our Services 40Our teams have experience across a wide range of disciplines from mark

3、eting and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International

4、Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the

5、test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisati

6、ons of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor

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本文主要介绍了2024年全球最有价值和最强大的化学品品牌排名。根据Brand Finance的数据,BASF连续第十年成为最有价值的化学品品牌,其品牌价值达到92.5亿美元。此外,INEOS品牌价值增长23%,达到17亿美元,成为增长最快的品牌之一。在品牌强度方面,DuPont保持第一,其品牌强度评分为84.5分。 在农业科学领域,Bayer以32亿美元的品牌价值位居第一,而在农业营养品领域,Nutrien以22亿美元的品牌价值位居榜首。在涂料领域,Sherwin-Williams以76亿美元的品牌价值连续第三年成为最有价值的品牌。 报告还指出,尽管全球化学品行业面临挑战,但中国化学品品牌表现出显著的韧性,其中4个品牌在品牌价值上实现了增长。此外,报告还强调了可持续发展在品牌价值中的重要性,BASF在可持续发展感知价值方面以7.73亿美元位居第一。
2024年哪些化学品品牌价值最高? 哪些化学品品牌在可持续性方面表现最佳? 哪些涂料品牌在2024年品牌价值增长最快?
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