1、Tyres 25 2024 The annual report on the most valuable and strongest Tyre brands June 2024Brand Finance Tyre 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)16Brand Spotlights 17Giti
2、 18Methodology 23Our Services 29Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartere
3、d Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards
4、 Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridgin
5、g the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,plea
6、se contact:Alex HaighManaging Director,Brand Finance AFor media enquiries,please contact:Florina Cormack-LoydGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Tyre 25 4David Haigh Chairman&CEO,Brand FinanceBrand valuation helps companies understand the value of their brand and
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