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1、ConsumerEState of theGlobal ConsumerPrepared ByStacie RabinowitzVP of Client Solutions2025 OUTLOOK1302Table of ContentsReturn to RootsMeet in the MiddleBrand MattersBeauty vs.Total Consumer SpendLargest Geographic StrengthSpend Growth DriversStrongest AccelerationOnline SpendRegional DifferencesA Lo

2、ok AheadKey Themes04010404Global Spend Growth05020709Global Subindustry Trends110317Conclusion2304Demographics19Welcome to the State of the Global Beauty Consumer.Inthis biannual report,Consumer Edge will be highlightingthe top trends in Beauty spending across the globe,looking ahead to which compan

3、y strategies are likely to bemost successful in the months ahead.In this winter report,explore valuable actionable insightsinto what might be in store for beauty stores across theglobe in 2025.IntroductionThe report is based on our CE Transact Global dataset,whichcaptures payment account spend in th

4、e US,UK,Germany,France,Italy,Spain,and Austria.For the beauty industry,thismeans that the data is reflective of direct-to-consumer(DTC)spend and purchases directly from beauty brands or beautyspecialty retail,but does not incorporate wholesale sales ofbeauty brands at multi-category retailers.03Key

5、ThemesLooking ahead at 2025,three themes stand out as expected tohave the most impact on Beauty success in coming months:3BRAND MATTERS204MEET IN THE MIDDLE1RETURN TO ROOTSIn many ways,Beauty industry spending is returning to its roots.In2025,Beauty companies may find that tried and true strategies

6、leadto success more often than jumping on the bandwagon of new fads.A willingness to overspend on luxury may have run its course,andthe premiumization of mass beauty may be enough to satisfy thelower-priced needs of most shoppers.Brands do still matter at all price points,and consumers areshifting t