优兴咨询（Universum）：2025年雇主品牌报告 （中译版）（34页）.pdf

1、Employer BrandingA survey of over 700 talent leaders uncovers how best-in-class global companies are evolving their recruiting,hiring,and engagement programs to compete in a fast-changing world.January 2025-March 2025Survey Field PeriodIncludes 736 talent leaders from 48 countries.Total RespondentsT

2、his includes:736Talent Leader Survey RespondentsIndustriesresponses from small-to medium-sized enterprises with fewer than 1,000 employees(SMEs)responses from organizations with 1,000 to 10,000 employees(Large)responses from organizations with more than 10,000 employees(Very Large)Countries474825520

3、4277The WMAE CohortThe Worlds Most Attractive Employers(WMAEs)are 90 organizations that have been identified as the most attractive employers across 9 leading global economies:Brazil,Canada,China,France,Germany,India,Italy,the UK,and the US.To be named a WMAE,companies need to rank among the top emp

4、loyers in at least four of these nine major economies in the eyes of those who participate in Universums global student survey.The data in this Employer Branding NOW study is drawn from 33 of the WMAE.We have highlighted the employer branding strategies of these leading global employers to understan

5、d what they do differently and what other organizations can do to emulate their best practices.The Employer Branding landscape is shifting rapidly.AI is reshaping careers,talent competition is more complex,and proving ROI is more critical than ever.Without a data-driven EVP,companies risk losing a t

6、alent race that is intensifying.At Universum,decades of research show that 2025 will be a make-or-break year for employer brands-those who refine their EVP and talent strategies now will attract,engage,and retain the right people.The Employer Branding NOW 2025 eBook serves as your roadmap to navigat