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1、KPMGCEO OUTLOOKPHILIPPINESPhilippine CEO respondents maintain a stronger sense of optimism about their long-termgrowth prospects compared to their global counterparts,with 80%confident in their countryseconomic trajectory versus 73%globally over the next three years.However,both groupsshare concerns

2、 about economic uncertainty,with over half identifying it as a primary risk togrowth.Philippine leaders are navigating localized challenges such as trade regulation,protectionism and reputational risks,which uniquely influence their strategic priorities.This optimism underpins PH CEOs resilience in

3、responding to near-term challenges.Whileglobal CEOs are faster to adapt their strategies,PH CEOs higher focus on organic growthreflects their strategic emphasis on strengthening internal capabilities and maximizingexisting resources over riskier M&As.GenAI remains a key focus area,with 48%of PH CEOs

4、 and 56%global CEOs identifying itas a top investment priority.While global CEOs appear slightly ahead in readiness,only 24%of PH CEOs believe their workforce possesses the necessary skills to fully leverage GenAIspotential,compared to 30%globally.Despite these gaps,PH CEOs are committed to harnessi

5、ng GenAI for faster data analysis,fraud detection and cyberattack response,and increased profitability.Top functional areas ofinvestment for their organization include sales and marketing,IT,and finance.The ability tobalance rapid adoption with effective governance and workforce upskilling will be c

6、ritical inachieving ROI within the next three to five years,a timeline shared by most CEOs worldwide.As this technology evolves,leaders must navigate its transformative potential,fromreshaping business models to fostering new revenue streams,while mitigating challengessuch as workforce displacement