《尼尔森IQ：2025美国关税对加拿大消费者行为的影响研究报告（英文版）（12页）.pdf》由会员分享，可在线阅读，更多相关《尼尔森IQ：2025美国关税对加拿大消费者行为的影响研究报告（英文版）（12页）.pdf（12页珍藏版）》请在三个皮匠报告上搜索。

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Made in Canada:How are Canadians responding to U.S.Tariffs?March 2025Excerpts from NIQ Canada latest syndicated studies 2025 Nielsen Consumer LLC.All Rights Reserved.2Source:NIQ Canada,Syndicated Study-How C

2、anadian Grocery Shoppers Will Respond to U.S.Tariffs,March 20252 2025 Nielsen Consumer LLC.All Rights Reserved.97%of Canadians are aware of the potential tariffs that may be imposed by the U.S.government92%of Canadiansbelieve tariffs willhave a negativeimpact on Canadian daily life(51%very negative)

3、2025 Nielsen Consumer LLC.All Rights Reserved.3 3 2025 Nielsen Consumer LLC.All Rights Reserved.52%of Canadians say they will prefer Canadian-made products whenever possible but will still buy U.S.products if they remain their best optionSource:NIQ Canada,Syndicated Study-How Canadian Grocery Shoppe

4、rs Will Respond to U.S.Tariffs,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.432%of Canadians say they will boycott U.S.-made products and refuse to purchase them,regardless of availability or price32%28%36%32%30%28%32%Total CanadaMaritimesQue

5、becOntarioMan/SaskAlbertaBCOpinion by provinceMarch 2025That sentiment is stronger in Qubec,where consumers can find products identified by the Aliments du Qubec easilyPhoto:Aliments du QubecSource:NIQ Canada,Syndicated Study:How Canadian Grocery Shoppers Will Respond to U.S.Tariffs,March 2025 2025

6、Nielsen Consumer LLC.All Rights Reserved.5Source:NIQ 2024 Enhancement Demographic Study,Dec.20245 Nielsen Consumer LLC.,2023 Tous droits rservs.How will you adjust your grocery shopping habits if the price increased due to the U.S.increasing tariffs?(Select all that apply)Shop more at discount store

7、s to reduce spendingStock up sales products moreBuy essential onlyBuy more private label products 2025 Nielsen Consumer LLC.All Rights Reserved.6 6 2025 Nielsen Consumer LLC.All Rights Reserved.55%of Canadians say they find it easy to identify Made in Canada products Source:NIQ Canada,Syndicated Stu

8、dy-How Canadian Grocery Shoppers Will Respond to U.S.Tariffs,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.7However,theres a clear opportunity for retailers to do better at identifying Made in Canada productsSource:NIQ Canada,Syndicated Study-

9、How Canadian Grocery Shoppers Will Respond to U.S.Tariffs,March 202559%of Canadians say retailers dont highlight Made in Canada products enough54%of Canadians say retailers dont promote Made in Canada products enough34%of Canadians say imported products dominate the shelves 2025 Nielsen Consumer LLC

10、.All Rights Reserved.8 8 2025 Nielsen Consumer LLC.All Rights Reserved.30%of Canadians say they would be more likely to switch grocery stores if a store made it easier to find Canadian productsSource:NIQ Canada,Syndicated Study-How Canadian Grocery Shoppers Will Respond to U.S.Tariffs,March 2025 202

11、5 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.9NIQ Canada can help you understand how Canadians are reacting to tariffs 2025 Nielsen Consumer LLC.All Rights Reserved.Hear what Canadians have to say about:-Awareness of potential tariffs-Perception of the imp

12、act of tariffs on daily life-Approach to purchasing U.S.-made CPG products in response to tariffs-Adjustments Canadians plan to make if price increased due to U.S.tariffs-Easiness to identify Made in Canada“products-Feeling re:difficulty to find such products-Strategies stores can adopt to help cons

13、umers by Canadian products and likeness to switch stores if its easier to find such products-Opinion towards boycotting U.S.-owned storesGet a split of our National view by:-Age of household+presence of kids in the HHLD-National+regions views-HHLD revenue+number of members in the HHLD-Ethnicity-Life

14、stage&Generational breaks-4 groups specified for this study:Non-US made&Global Shopper,Canada-Only Shopper,Canada-made First Buyer,Unchanged Shopper-+4 more buyer groups 10Using the buyer groups from the Syndicated Study,run a custom Market Summary analysis to understand:-How do your brand index amo

15、ng households that claim they will boycott US products?-How does this compare to your competitors?-How would the possible boycott impact your overall business?Understand your vulnerability or opportunity to mitigate or take advantage of.-How can you message to help ensure you maximize your sales pot

16、ential-What has been the trend recently vs pre-tariff for your brands among households that are boycotting?Is their behavior changing?Launching in April 2025,NPI combines NIQs robust measurement data with Label Insights deep product attribution.Available on both Food and Health and Beauty products,N

17、PI includes Place of Origin attributes which can help clients better analyze growth of Made in Canada vs Made in USA vs Made in Mexico products.NPI Launching in April 2025,NPI combines NielsenIQs robust measurement data with Label Insights deep product attribution.Available on both Food and Health a

18、nd Beauty products,NPI includes Place of Origin attributes which can help clients better analyze growth of Made in Canada vs Made in USA vs Made in Mexico products.Get a copy of our Syndicated StudyGet a custom view of your category and your brandsWatch out for the upcoming launch of NielsenIQ Produ

19、ct Insights(NPI)We are in this industry day-in,day-out talk to us to get a better understanding of whats going on!3 ways NIQ Canada can help you dig further in own Canadians react to tariffs 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryAbility to link how Canadians feel

20、about US tariffs to their changes in purchasing of your categories&brands.Understand Canadian sentiment around US tariffsMeasure the impact on your categories and products!What is itNIQ U.S.Tariff Impact Syndicated Report explores how Canadians perceive and respond to the U.S.tariff increase on cons

21、umer packaged goods.It delves into shifts in grocery shopping habits,brand preferences,and the ease of identifying Canadian-made products.The insights help retailers and manufacturers navigate consumer sentiment and adjust strategies accordingly.What you getThis research combines panel survey respon

22、ses with market insights.(Homescan+Omni Panel)Respondents:Canadian shoppersSample size:15,000 in total from both panelsFieldwork:Feb 2025Tie to purchasing behaviour across 4 different attitudinal groupsAmerican Good AvoidersCanadian LoyalistsPragmatic Canadian SupportersUnchangedKey benefitsUndersta

23、nd Shopper Sentiment:Gain insight into how consumers feel about the U.S.tariff and its impact on grocery shoppingAdapt Retail Strategies:Learn how shoppers identify Canadian products and what retailers can do to help them buy more local goods.Gauge Store Loyalty:Determine whether consumers are willi

24、ng to switch stores based on product sourcing and pricing changes and who actually does!Competitive Landscape Analysis:Identify which grocery chains are perceived as Canadian vs.U.S.-owned and understand the implications to their Share of Trade.How Canadian Shoppers Will Respond to US TariffsSyndicated StudiesInvestment Full report:$7,500Optional Market Summary on buyer groups available at an additional customized cost,dependent on scope and frequency.2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Coming into view