1、 Germany plant-based food retail market insights 2021 to 2023 with initial insights into the 2024 market Executive Summary This report shows the trends in retail sales of eight plant-based product categories (meat,seafood,ready meals,milk and drinks,cheese,yoghurt,dessert and pudding,and cream)in Ge
2、rmany between 2021 and 2023 and presents initial insights into how the 2024 market is developing,based on data from Circana.It also draws on household panel data from the German CPS GfK/YouGov Consumer Panel CP+2.0 FMCG to provide insights into purchase patterns.The German plant-based market is the
3、largest in Europe and continues to perform well.Sales across eight plant-based categories totalled 2.2 billion in 2023 an increase of 8%compared with 2022 and 20.7%compared with 2021.This reflects an 11%increase in the volume(in kg)of plant-based food sold between 2022 and 2023,meaning that the incr
4、ease in sales value is due to rising demand and is not caused only by food price inflation.Sales volume grew in six out of eight plant-based product categories between 2022 and 2023,and in seven out of eight between 2021 and 2023.Sales value grew in seven categories between 2022 and 2023.While this
5、report shows that plant-based foods tend to be more expensive than their animal-based equivalents,plant-based cream stands out as an example of a product that is now cheaper than its animal-based counterpart.The German retail market for plant-based food was valued at 2.2 billion in 2023.The total an
6、nual sales value of plant-based foods in Germany grew by 8%between 2022 and 2023.37.4%of households in Germany bought plant-based meat alternatives at least once during 2023.36.5%of households in Germany bought plant-based milk at least once during 2023.The CPS-GfK Consumer Panel data shows that a r
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