1、20 24Actionable insights and trends from thousands of retailers and consumers on selling and shopping in 2024 and beyond.UKState of Commerce ReportWhat to expect from this reportThe Shopify State of Commerce Report provides a detailed analysis of consumer and retailer sentiment drawn from a survey o
2、f retailers and consumers,highlighting areas of consensus and,crucially,conflict.Shifting economic conditions,growing consumer expectations,and intelligent technologies mean a new generation of retail is here.Revealing the gaps between consumer expectations,and retail experiences,this report gives b
3、usinesses actionable findings that will help them grow with a unified commerce approach.The research was conducted by YouGov on behalf of Shopify,with an online survey sent to retail business decision makers and consumers across UK,Germany,France,Italy,and Spain.The retailer survey took place betwee
4、n 18 January and 11 February 2024 while the consumer survey took place between 19 January and 5 February 2024.The consumer survey data is a representative sample of adults Methodology within the five countries,with an equal number of respondents polled in each market,rather than weighted by country
5、population.Additionally,interviews were conducted with large retailers using Shopify,industry experts,and ecosystem partners to provide qualitative context and real-world insights into the market shifts retailers are dealing with and how they are adapting to change.2The UK State of Commerce Report 2
6、024Data setRetailers with 1,000+employees:1,00811 industry verticals,including:Fashion/apparelFood/beverageHealth/wellbeingHomewareConsumer electronicsBeautyConsumers aged 18 and over:7,628France 1,538Spain 1,500Germany 1,540Italy 1,547UK 1,5033The UK State of Commerce Report 2024Contents01Cracking
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