1、Tem etus et harum dolorer|2025 dunt unt expeMarket IntelligenceDemand for Graduate Management Education Introduction 3Population and education trends 4Consideration,testing,and applications 10Demand for GME in key markets 18Canada 19China 25India 31United Kingdom 37United States 43Conclusion 49Metho
2、ds 50Table of contentsDemand for Graduate Management Education 2Business schools are planning for the futureto meet new market demands from candidates,employers,and governments alike,and to contend with the broader trends in population,educational attainment,and policy changes that shape the overall
3、 demand for graduate management education(GME).Some higher education institutions are thinking about upcoming“enrollment cliffs”or“demographic cliffs”that result from smaller populations of young people coming of age and enrolling in their programs.1 Some are operating under the impacts of recession
4、 risk,financial crises,or persistent unemployment,and others must continue to fill seats in their classrooms as their governments try to curb the number of international students allowed to migrate to the country.Under all of these conditions,how can business schools make sense of what factors may s
5、hape the future demand for GME?Where are the most potential GME candidates,where do they want to study,and why?To answer these questions,this report aims to identify in which markets the demand for GME is largest and strongest.We start by identifying macro-level trends in population growth and educa
6、tional attainment.After establishing the scale of the potential and addressable markets in key geographies,we look at the distinct patterns of how candidates move across stages of considering,testing for,and applying to business school programs.The report concludes with five country profiles,in whic
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