1、2025 UK consumer trends reportEssential insight for the year aheadIntroduction This years consumer trends survey comes at a pivotal time;following the Labour partys return to power and the announcement of the Budget.While Labours plans include consumer-friendly measures like an increase in the minim
2、um wage,critics fear extra burdens on businesses will potentially lead to job losses.The data reveals a mixed reaction from consumers to the new government,with high earners anticipating a buoyant 2025,while Gen Z consumers are dubious about their economic prospects.With this sentiment influencing t
3、he way consumers behave,brands must adapt their approach.This report tells you what you need to know.Survey sampleThe data in this report comes from a nationally representative survey of 1,000 UK consumers aged 18-65.It was conducted on the Attest platform during November 2024.Google has dominated t
4、he search engine market for over two decades but things are changing fast.Trend 1 AI is changing the online shopping journeyOur data shows that 37%of UK consumers under 40 years of age use AI at least half of the time they do a search-thats twice as many as the 16%of over 50s who frequently use an A
5、I search engine.Among younger consumers,habitual use of AI for search(used“most”or“all”of the time)stands at 21%,which shows how quickly new behaviours can become engrained.AI has hit the scene in a big way with the likes of Chat GPT Search,Copilot and Perplexity,and adoption among younger consumers
6、 is happening rapidly.AlwaysMost of the timeHalf of the timeSome of the timeRarelyNeverHow frequently consumers use AI for search 37%of under 40s frequently use AI for search4%13%11%18%27%27%Younger consumers have also embraced AI shopping assistants and chatbots;31%say theyre likely to use one on a
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