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Sports ETA&Playbook365:2024年体育赛事住宿白皮书-PART3:制胜体育赛事住宿Playbook(中译版)(21页).pdf

上传人: Kell****reet 编号:621162 2024-12-30 21页 6.08MB

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1、S P O R T S E V E N T H O U S I N GA special series for rights holders and organizersSponsored ByPart 3 of 4It Takes a Village:Your Playbook forSports Event Housing SuccessTABLE OF CONTENTS Introduction .1The Inside Track:How Sports DMOs Power Event Success .2 What is a DMO?.2 Home Team Advantage .2

2、 6 Winning Plays for Working with DMOs .5Knock It out of the Park with NSO Partnerships .8 What is an NSO?.8 Benefits of Working with NSOs .8 Leap over the Hurdles .9 Your Playbook to Optimize NSO Partnerships .10Thats a Wrap .13Our Experts.14Glossary .161Dear Reader,Youth sports tourism is booming,

3、with an economic impact expected to reach$77.6 billion by 2026.This incredible growth brings opportunities and challenges for event rights holders and organizers managing increasingly complex housing needs with limited staff and tight budgets.Youre likely facing rising customer expectations,with fam

4、ilies wanting both cost-effective accommodations and“playcation”experiences.Managing housing can become a time-consuming task,taking you away from what you do best:running tournaments and competitions kids and families love.Our latest event housing guide shows how successful rights holders are turni

5、ng these challenges into opportunities through strategic partnerships.This in-depth report draws from interviews with six industry leaders.Youll discover proven strategies to:Secure better hotel rates and room blocks through brand partnerships Boost revenue with destination grants,sponsorships,and m

6、arketing support Drive room nights and economic impact with data Create unforgettable experiences that make young athletes and families thrilled to come backWhether youre organizing local tournaments or international championships,these partnership strategies will help you grow your events while del

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本文主要讨论了体育赛事组织者和权利持有者如何通过与目的地营销组织(DMO)和国家销售组织(NSO)建立战略合作伙伴关系,来提高体育赛事的住宿成功率。 1. 体育旅游市场正在蓬勃发展,预计到2026年经济影响将达到7760亿美元。 2. 权利持有者和组织者面临着不断增长的客户期望,家庭希望获得既经济又具有“游玩假期”体验的住宿。 3. 目的地营销组织(DMO)可以帮助权利持有者和组织者通过提供本地联系、市场洞察、现场访问、当地文化体验、营销支持和热情的粉丝等来提升赛事体验。 4. 国家销售组织(NSO)通过与酒店品牌的关系,帮助权利持有者和组织者获得更好的房价、特权和定制套餐,提高效率。 5. 权利持有者和组织者可以通过与NSO建立长期合同、提供历史数据、展示灵活性、专注于多赢谈判和增加价值来优化与NSO的合作。 6. 通过与体育委员会、目的地营销组织和NSO合作,权利持有者和组织者可以节省时间,确保以更好的价格获得保证的房间,同时为年轻运动员和家庭提供丰富的体验,使他们愿意再次参加。
如何通过与目的地营销组织合作提升体育赛事的经济影响? 如何与全国销售组织建立合作关系以优化酒店预订? 如何通过体育赛事住宿成功案例学习提升赛事体验?
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