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1、For updated information,please visit www.ibef.orgNovember 2024MEDIA AND ENTERTAINMENT2Executive Summary3Advantage India 4Market Overview 6Recent Trends and Strategies15Growth Drivers19Opportunities 28Key Industry Contacts31Appendix33Table of Contents3Executive summaryBroadcasting marketsIn the Inter

2、im budget of 2024-25 theMinistry of Information and broadcastingreceivedRs.4,342.55crore(US$523.20 million).The allocation to Prasar Bharati stood atRs.2,808.36 crore(US$338.36 million)in FY23.Under the Union Budget 2023-24:o The budget for other autonomous bodiessuch as the Press Council of India s

3、toodat Rs.27 crore(US$3.52 million),Filmsand Television Institute of India(FTII)atRs.55.39 crore(US$7.18 million)andIndian Institute of Mass Communicationat Rs.52 crore(US$6.79 million).o The allocation for broadcasting undersocial services stood at Rs.2,839.29crore(US$370.98 million).o Information

4、and publicity was allocatedfundsworthRs.942.04crore(US$123.10 million).Fast growing Gaming industryThe online gaming segment grew 22%to become the fourth largest segment of the Indian M&E sector in 2023,displacing filmed entertainmentAs per the EY report over the past three years,the online gaming i

5、ndustry in India has grown at a CAGR of 28%,reaching US$1.97 billion(Rs.16,428 crore)and is likely to reach US$3.99 billion(Rs.33,243 crore)by FY28.Indias gaming sector is currently valued at around US$3.1 billion and expected to grow to US$8.92 billion in the next five years.As per EY-FICCI report,

6、the number of employees in the online gaming sector was 100,000 in 2023,and this figure is projected to increase to 250,000 by 2025.Digital and OTTIn 2024,the projected revenue in theDigital Media market in India is expectedto reach US$10.07 billion.As per the COTT 2023 Annual Report,thedigital reve