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品牌金融(Brand Finance):2025年美国品牌价值500强报告(英文版)(45页).pdf

上传人: 白**** 编号:620348 2025-03-27 45页 34.20MB

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1、US 500 2025 The annual report on the most valuable and strongest American brands MGM wins big as brand value doubles,making it Americas fastest-growing brand +Total brand value of the Brand Finance US 500 2025 ranking rises 7.4%year-on-year to$5.79 trillion,outpacing US economic growth of 2.8%+MGM i

2、s the countrys fastest-growing brand,up 102%to$3.8 billion,driven by record revenues and global expansion +NVIDIA enters the top 10 for the first time as AI demand surges+Apple remains Americas and the worlds-most valuable brand at$574.5 billion,followed by Microsoft and Google+California leads in b

3、rand value,with its 84 brands contributing$1.92 trillion to the rankingBrand Finance US 500 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Laurence Newell,Managing Director,Brand Finance,North America Regional Overview 6Valuation Analysis 8Most Valuable American Brands 2025 9Most Val

4、uable Brand:Apple 11Fastest Growing Brand Value:MGM 12Brand to Watch:Robinhood 13Brand Strength Analysis 14Sustainability Analysis 16Brand Guardianship Index 19Brand Value Ranking(USDm)25Methodology 35Our Services 43Our teams have experience across a wide range of disciplines from marketing and mark

5、et research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Stan

6、dards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every yea

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根据报告的内容,本文主要介绍了2025年美国最有价值和增长最快的品牌。主要内容包括: 1. 2025年美国最有价值的品牌中,苹果以5745亿美元的品牌价值位居第一,其次是微软和谷歌。 2. 2025年美国增长最快的品牌是MGM,品牌价值增长102%至38亿美元。 3. 加利福尼亚州拥有美国最有价值的品牌,总品牌价值达到1.92万亿美元,其中包括苹果、谷歌、Facebook等。 4. 2025年,美国前500个最有价值的品牌总品牌价值达到5.79万亿美元,比2024年增长7.4%。 5. 品牌强度方面,耐克被评为美国最强品牌,其次是谷歌和Levi's。 6. 可持续性方面,Accenture在环境、社会和治理方面均领先。 7. 品牌守护指数方面,微软CEO萨蒂亚·纳德拉排名第一,其次是苹果CEO蒂姆·库克和NVIDIA CEO黄仁勋。
2025年美国最有价值的品牌有哪些? 苹果公司为何连续多年成为全球最有价值品牌? 哪些公司CEO被评为2025年美国品牌守护者指数前10名?
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