1、U S/Research R converting Americans down the funnel?Most persuasive brands 2025US most persuasive brands 2025201Introduction to ranking methodology02How do different Americans view brands?03Most persuasive industries04Most persuasive brands05Most persuasive brands by industryContentsThe data referen
2、ced in this report comes from YouGov BrandIndex unless otherwise stated.3US most persuasive brands 2025IntroductionTo turn consumers into customers,brands must compete for their attention,then earn a spot in the consideration set,and finally persuade consumers to choose their product over the compet
3、ition.This report analyzes this path-to-purchase for some of Americas best-known brands,uncovering purchase funnel leaders for 25+industries,from airlines and appliances to banks and beer to restaurants and retail.We also highlight which industries have the toughest competition for customers and unc
4、over the brands winning persuasion battles throughout the purchase funnel.78%I tend to stick to brands I likeUS gen pop64%I have a favorite brand,but if another brand is on sale I will buy that instead25%I only buy the best-known brandsYouGov Profiles:March 2025(n 53,000)US most persuasive brands 20
5、254Calculating conversion rates95%39%17%83%11%3%AwarenessConsiderationPurchase intentCVR:41%CVR:41%CVR:13%CVR:13%YouGov regularly surveys our consumer research panel about how they feel about brands across 16 different brand health metrics.Three of those metrics are analyzed in this report:Awareness
6、,Consideration,and Purchase Intent.This report ranks brands by conversion rates(CVR)throughout thepurchase funnel.CVR is derived with the formulas:Consideration CVRConsideration CVR%considering brand divided by%aware of brand(US gen pop)Purchase intent CVRPurchase intent CVR%for whom brand is top ch
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