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尼尔森IQ:2025健康赋能:零售业在提升透明度与引领健康生活方式中的作用研究报告(中译版)(33页).pdf

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1、 2023 Nielsen Consumer LLC.All rights reserved.Empowering Health:Retails Role in Enhancing Transparency and Influencing Healthy Lifestyles 2023 Nielsen Consumer LLC.All rights reserved.Empowering Health:Retails Role in Enhancing Transparency and Influencing Healthy LifestylesEmpowering HealthContent

2、s23Introduction4The Health&Wellness Revolution20The Role of the Supermarket in Health&Wellness 33The Future of Health&WellnessThis report explores how shoppers are shifting toward self-management of health through dietary choices and wellness-focused products,alongside the pivotal role of digital so

3、lutions in facilitating this transformation.It highlights innovations in product transparency,personalized recommendations,and the rise of e-commerce and connected health technologies.The report also examines how brands and retailers can drive shopper empowerment through optimized discoverability,ed

4、ucation,and trust-building.By meeting the growing demand for noncommunicable disease management solutions with innovative,transparent,and health-focused offerings across the omnichannel,brands and retailers have the opportunity to lead the charge in creating a healthier,more informed global populati

5、on.2023 Nielsen Consumer LLC.All rights reserved.Empowering HealthIntroductionNoncommunicable Diseases(NCDs)like diabetes,hypertension,and cardiovascular conditions continue to rise globally,the management of these health issues has become a pressing concernnot just for healthcare providers,but for

6、shoppers,brands,and retailers.The World Health Organization(WHO)estimates that noncommunicable diseases account for 74%of all deaths globally,and the burden is only growing as lifestyles become more sedentary,diets increasingly processed,and healthcare costs soar.In this evolving landscape,shoppers

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本文主要探讨了零售业在增强透明度和影响健康生活方式方面的作用。文章指出,随着非传染性疾病(NCDs)的增加,消费者越来越重视通过饮食选择和关注健康的产品的自我健康管理。零售商和品牌正在通过创新产品范围、重新设计线上线下商店和引入AI技术来响应这一需求。 文章强调,数字解决方案在促进这一转变中起着至关重要的作用。通过优化可发现性、教育和建立信任,品牌和零售商可以推动消费者赋权。文章还指出,通过在多渠道上提供创新、透明和以健康为重点的产品,品牌和零售商有机会领导创建一个更健康、更有知情的全球人口。 文章还指出,消费者正在从被动的健康管理转向积极的自我管理,通过营养和产品选择来管理非传染性疾病。此外,消费者对健康和营养的兴趣日益增长,这影响了品牌和零售商的产品开发和营销策略。 总的来说,文章强调了零售商和品牌在帮助消费者实现健康目标方面的重要作用,包括提高可发现性、确保产品可用性和提高透明度。通过这些努力,品牌和零售商不仅能够获得市场份额,还能为更健康、更有知情的全球人口做出贡献。
零售业如何通过数字化解决方案促进健康生活方式? 品牌和零售商如何通过优化产品透明度来增强消费者信任? 零售商如何利用私人标签产品满足健康和保健需求?
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