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1、global brand intelligence since 1996march|2024record-Breaking Brand Values for Top 500 BanksThe Rise of Local BrandsMarch 2024|Brand Finance Journal|3ContentsBrand Finance Journal 2024 Banking 500FOREWORD5by David Haigh,Editor-In-Chief,Chairman&CEO,Brand FinanceINTRODUCTION7by Joy Macknight,Guest Ed

2、itor,Brand Finance JournalMAIN FEATURE:8Top 500 Banking Brands by Joy Macknight,Guest Editor,Brand Finance JournalTOP BANK CEOS14 Brand Finance 2024 Brand Guardianship IndexBRAND STRENGTH FEATURE:16 Local Brands Prove Stronger Than Global Brands by Joy Macknight,Guest Editor,Brand Finance JournalREG

3、IONAL ANALYSIS AND TABLES 18 by Annie Brown,General Manager,Brand FinanceBRAND BUILDING THROUGH SPONSORSHIP:24 Considerations for Banking Brands by Hugo Hensley,Head of Sports Services,Brand FinanceSHOW ME THE MONEY28 And a Commitment to Sustainability by Robert Haigh,Strategy and Sustainability Dir

4、ector,Brand Finance and Sofia Liszka,Strategy&Sustainability Consultant,Brand FinanceBANKING BRAND SPOTLIGHTS 32MB Bank 32İbank34BNP Paribas36BPI38Absa40Equity Group Holdings Plc42EFG44TD Bank Group 46Mashreq 48QNB 50FOR LOVE OR MONEY:52 Driver of Account Switching in the UK TOP 500 BANKING BRANDS54

5、 METHODOLOGY64Brand Finance Journal 2024 Banking 500|ContentsMarch 2024|Brand Finance Journal|5David Haigh|ForewordIn pursuit of higher returns,bankers have often been innovators,creating new ways of providing places to lodge wealth,transfer money and provide credit.At the same time,they have also b

6、een wide-ly considered greedy,anti-social,and of-ten untrustworthy-a necessary evil to keep trade and personal finance flowing.What most customers dont appreciate is that banking is inherently risky,more so in certain environments.Markets lack-ing in prudence and rigorous oversight create a friendly