1、Global ReportTrust and the Crisis of GrievanceP.225 Years:World Events Put Trust Under PressureBattle of SeattleWTO protests inspire first Edelman Trust Barometer;NGOs found to be most trusted institutionFinancial CrisisTrust in banks crashesPopulism Powers BrexitTrust inequality grows,trust in medi
2、a declinesCOVID-19 PandemicBusiness tied,then surpassed NGOs as most trusted institution199920032008201620202022Invasion of UkraineGeopolitical conflicts spark brand boycottsIraq InvasionTrust in government declines in U.S.P.3A Generation of Institutional Failures Erupts Into Grievance2005Trust Shif
3、ts from Authorities to Peers20162018The Mass-Class DivideThe Battle for Truth2021Business Most Trusted25Years of Trust2025Trust and the Crisis of GrievanceP.42025 Edelman Trust BarometerMethodology*The sample size varies by country,from 1,150 to 2,124.28-market global data margin of error:General po
4、pulation+/-0.7 percentage points(n=33,194).Country-specific data margin of error:General population+/-2.8 to 3.8 percentage points(varies by country based on sample size,n=1,150 to n=2,124).Margin of error is calculated at the 99%confidence level.*Respondents in Canada who took the survey in French
5、were recontacted between December 12 and 17,2024 to address a translation issue affecting some questions.Annual online survey in its 25th year33,000+1,150+/-28Fieldwork conducted:Oct 25 Nov 16,2024CountriesRespondentsRespondents per country*ArgentinaAustraliaBrazilCanada*ChinaColombiaFranceGermanyIn
6、diaIndonesiaIrelandItalyJapanKenyaMalaysiaMexicoNetherlandsNigeriaSaudi ArabiaSingaporeS.AfricaS.KoreaSpainSwedenThailandUAEUKU.S.For more details on the margin of error,global averages,country-specific sample information,or to see the full text for any shortened statements,please see the Technical
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