Braze：2024客户留存实战指南：构建长期高价值的客户联结之道（中译版）（15页）.pdf

1、Retention in ActionCreating lasting and lucrativeconnections with customersWhile acquisition requires marketers to attract asteady stream of new users who will discover,engagewith,and become customers of their brand,retention is all about the long game.A successful retention program makes it possibl

2、e tohold onto these new customers,encourage them tocontinue connecting beyond that initial touchpoint,interaction,or purchaseand convince them to takehigh-value actions that deepen their relationship withyour brand.The true goal of customer retention isnt just to getusers to stick aroundits to help

3、them see yourcompany as their brand of choice,even when thereare other enticing options available.Done right,retention programs can serve as the centerpiece of a great customer engagement strategy,makingthem an essential part of your future success.XXXX02Introduction AcquisitionRetention03Exploring

4、the business impact of retentionSustained customer loyaltyIncreased profitsMore purchases per userWhen retention improves,brands can seeimprovements in their customer lifetimevalue,a key factor in business viability andlong-term success.Messaging can make thatpossible:Braze research found that users

5、 whowere messaged via mobile push can see a 69%lift in 365-day retention.*Improving customer retention by just 5%hasbeen found to help brands increase profits bymore than 25%,according to researchconducted by the founder of the Net Promoter Score(NPS),FrederickReichheld,for Bain&Company.Using cross-

6、channel customer engagementstrategies doesnt just help with retention;this approach can also boost revenue bydriving a 3.2X uplift in purchases per user*,showcasing the cross-metric impact of thisapproach.Retention isnt an islandsuccess in this phase is tied to improved performance across your marke