Braze&Gameball：2025斋月后客户忠诚度提升策略：客户留存Playbook（英文版）（24页）.pdf

1、Winning CustomerLoyalty BeyondRamadan:Retention PlaybookHow to Keep Your Ramadan Shoppers Engagedand Drive Long-Term GrowthRamadan is one of the most significant shopping and engagement periods ofthe year,bringing a surge in new customer acquisitions,increased spending,and heightened digital interac

2、tions.However,many brands face the same challenge year after year:once Ramadanends,customer engagement drops dramatically.While consumers actively seek out discounts,promotions,and special offersduring the holy month,they often revert to their usual shopping behaviorsafterward.Without a solid retent

3、ion strategy,brands risk losing the very customers theyworked so hard to attract.This playbook is designed to help brands sustain customer engagementbeyond Ramadan and Eid.By integrating Gameballs loyalty and gamificationplatform and Brazes AI-supported engagement tools,businesses can extendthe cust

4、omer relationship beyond the season and drive long-term retention.IntroductionLack of Post-RamadanEngagementProbably due toRamadan burnout,manybrands fail to continueengaging customersonce the Ramadancampaigns end,leadingto disengagement.Why Do Customers Drop Off Post-Ramadan?Seasonal SpendingPatter

5、nsDuring Ramadan,consumers are activelylooking for discounts andpromotions,but once theholiday ends,they reducespending or shift back totheir regular shoppinghabits.One-Timers Instead ofRelationship BuildingBrands that focussolely on sales-drivenpromotions duringRamadan miss theopportunity to buildl

6、ong-term loyalty.Increased Brand Exploration:78%of Ramadan shoppersexpress a willingness to try new brands.The challenge is toconvert them into repeat customers.Decreased Shopping Frequency:Many customers return topre-Ramadan shopping habits,leading to lower engagement ifnot re-engaged properly.Mobi