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睿思飞(Riskified):直面退货退款滥用:2025年电商退换货洞察报告(中译版)(13页).pdf

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1、Retail reflections&protectionsIndustry insights and how to limit return abuse in 20251Preface301 Challenges for retail risk leaders402 Be in the know:Abuse propagated in the dark web703 Risky product categories804 Strategies to expand the customer view1005 Introducing the Appriss Retail partnership1

2、2Table of contents2Retail reflections&protections 3Retail reflections&protections PrefacePrefaceAcross diverse retail categories,Riskified captures and analyzes data related to millions of customer identities and retail orders processed across our vast merchant network.Incorporating exclusive resear

3、ch and intelligence gathered from the dark web and other fraud forums,this analysis provides crucial insights into patterns and trends impacting retailer profitability.This briefing focuses on policy abuse and,specifically,returns fraud and abuse;areas of growing concern and cost for global retailer

4、s.401Challenges for retail risk leadersBalancing returns and abusive behaviorIn addition to the$48 billion problem of payment fraud,retailers worldwide are increasingly investing in efforts to mitigate returns policy abuse,in which a full spectrum of bad actors;from dark web scammers to regular cons

5、umers themselves;knowingly exploit or manipulate a merchant,s terms and conditions for personal gain.The abuse involves behaviors such as returning clothing as if it were unworn to get a full refund(wardrobing),keeping a product until the last day of a return window to then returnfrepurchase it at a

6、 lower price point(pricing arbitrage),or purchasing items to show off on TikTok or Instagram before returning them(haul culture).Abusive purchasers may also falsely claim(item not received)(INR)or(did not arrive(DNA).A report by the National Retail Federation(NRF)expected returns in 2024 to amount t

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本文主要讨论了零售行业中的退货政策滥用问题以及如何应对。全球零售商的退货和退款滥用问题导致了480亿美元的支付欺诈成本。2024年,预计退货将占所有商品销售额的17%,达到8900亿美元。退货和退款滥用不仅增加了成本,还损害了商家吸引和保留良好客户的努力。为了应对这一挑战,Target等公司更新了退货政策,以明确解决欺诈问题。文章还提到,退货和退款欺诈者越来越多地采用战略性和协作性的手段,并在暗网和论坛上分享这些手段。此外,零售行业的不同产品类别面临不同的风险。例如,快速时尚领域的消费者退货现象普遍,而电子产品领域的退货和退款欺诈成本较高。为了应对这些问题,Riskified和Appriss Retail合作,为零售商提供全渠道欺诈和滥用保护解决方案。通过分析购买模式和行为数据,零售商可以更准确地区分不良行为,从而在保持客户体验的同时减少欺诈损失。
"零售业如何应对退货欺诈和滥用问题?" "如何通过技术手段减少零售退货政策滥用?" "零售商如何平衡客户体验与退货政策?"
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