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Digital Commerce 360:2024电商结账优化:商家重点考量因素及选择合作伙伴的关键要素调研报告(中译版)(22页).pdf

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1、RETAILCOMMERCE 360E-COMMERCE CHECKOUT OPTIMIZATIONOctober 2024A custom report for PazeSM from the editors of Digital Commerce 360What matters to merchants and who they rely on to help deliver a great experienceA custom report for PazeSM from the editors of Digital Commerce 360RETAILCOMMERCE 360EXECU

2、TIVE SUMMARYINTRODUCTIONThe best e-commerce checkout outcomes happen when the experience just works.Transactions close,customers trust where their money goes,and fulfillment takes the journey to the finish line.Nevertheless,between when a customer enters their payment information and completes an or

3、der,a whole community of partners must come together to make things happen smoothly.So,what does it take for merchants to optimize their e-commerce checkout solution and deliver a great customer experience?And who are the helping hands they look to along the way to keep revenue flowing and ensure th

4、eir customers are happy?Digital Commerce 360,together with Early Warning Services,LLC,the operator of PazeSM,surveyed 100 online merchants about their game plans for e-commerce checkout success.Their answers showed not only what they value,but what they want from the parties they work with to implem

5、ent online checkout solutions.First,the survey results confirmed that it takes a team approach to deliver a great checkout experience:Merchants value and rely on payment gateways,acquirers and financial institutions to deliver best-in-class solutions that meet the unique needs of their businesses an

6、d customers.Trust,flexibility and specialized knowledge from each participant is critical for success.As banks and credit unions begin to play a larger role in enabling online checkout,merchants say they value the trust provided by these financial institution relationships but desire the flexibility

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本文主要讨论了零售商如何优化电子商务结账解决方案,以提供卓越的客户体验。主要观点包括: 1. 83%的商家认为,成功实施数字钱包需要所有参与者(从技术集成商到分销商,再到银行)实现互联互通。 2. 商家在选择合作伙伴时,最看重的是响应问题(57%)和理解商家业务(50%)。 3. 商家认为银行和信用联社在提供信任(69%)和扩大消费者接触范围(55%)方面最有价值。 4. 当考虑增加新的钱包时,商家最看重的功能是自动更新丢失或过期的卡信息(91%)和与钱包提供商的信任(88%)。 5. 商家希望实现或已经实现通过增加发卡行到生态系统中的是更多的信任和更好的消费者体验。 6. 商家认为技术供应商和集成商在与他们的客户合作方面(46%)和灵活性及可扩展性(44%)方面最有价值。 7. 分销商和收单机构在与商家建立成功关系时,最看重的是易于入门(58%)和透明价格及费用(48%)。 综上所述,商家在优化电子商务结账解决方案时,需要一个团队的合作,包括技术供应商、银行和发卡行,他们需要提供响应迅速、理解商家业务、灵活、易于集成、透明价格、易于入门、反欺诈功能和信任等关键价值。
零售商如何优化电子商务结账体验? 零售商依赖哪些合作伙伴来提供出色的结账体验? 哪些因素对零售商实施数字钱包至关重要?
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