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艾睿铂(AlixPartners):2025年全球消费者展望报告:消费格局剧变(中译版)(19页).pdf

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1、BodyBullet Second Bullet IntroSubheading 1 SUBHEADING 2HEADING 1HEADING 2Notes Spending,DisruptedAlixPartners 2025 Global Consumer OutlookDecember 2024The global consumer spending landscape is more complex than ever as we prepare to enter 2025.Businesses and consumers alike continue to grapple with

2、the aftershocks of the past few years,marked by significant disruption driven by economic and geopolitical shifts.The persistent impacts of legacy inflation remain a key driver of consumer sentiment in many regions,as elevated costs of goods and interest rates show little signs of easing in certain

3、markets.While economic policies such as the increase in the U.K.National Minimum Wage and National Living Wage may bring short-term relief for some,they also present the risk of reigniting inflationary pressures for others.Concurrently,the consumer ecosystem evolves at a rapid pace.Digital technolog

4、ies,AI-enhanced shopping experiences,and sustainability priorities are reshaping how consumers think and act.This report examines the global consumer spending outlook for 2025,leveraging insights from more than 15,000 consumers.Will spending patterns continue to be suppressed after a muted 2024?If s

5、o,why?And how will consumers keep their finances under control?In answering these questions,we aim to equip business leaders with actionable insights to stay ahead in this dynamic environment.Spending,Disrupted:AlixPartners 2025 Global Consumer Outlook2We hope you find this report valuable.If youd l

6、ike to explore further consumer analysis from our data set by country,sector,or consumer demographic,our authors are available to discuss the findings in more detail.About this studyResearch for Spending,Disrupted:AlixPartners 2025 Global Consumer Outlook was conducted between September and October

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根据报告的内容,本文主要讨论了2025年全球消费者支出趋势。文章指出,全球消费者支出前景比以往任何时候都更加复杂,受经济和地缘政治变化的影响,消费者和商家都在努力应对过去几年的重大破坏。尽管英国国家最低工资和国民生活工资的提高可能为某些人带来短期救济,但也可能为其他人重新点燃通货膨胀压力。 文章还指出,消费者生态系统正在迅速发展,数字技术、AI增强的购物体验和可持续性优先事项正在重塑消费者如何思考和行动。报告通过超过15,000名消费者的洞察,探讨了2025年全球消费者支出前景。 全球范围内,谨慎和审慎的展望占主导地位,但并非没有乐观的迹象。31%的消费者计划进一步削减支出,尽管有47%的消费者计划维持当前的支出水平。只有19%的人表示他们将增加支出,相当于净支出意向减少12个百分点。 在零售方面,重点是必需品。全球范围内,只有15%的消费者表示他们将减少在杂货上的支出。在所有国家、年龄组和收入阶层中,这一点是一致的:超过80%的消费者预计2025年在杂货上的支出将与现在或更多。 此外,文章还探讨了消费者如何计划减少支出,以及如果消费者在2025年有更多的收入,他们会如何花费。
2025年全球消费者支出趋势如何? 消费者如何在2025年减少支出? 如果消费者在2025年有更多收入,他们会如何消费?
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