1、 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary 2024 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryDistinct and Dynamic 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryThe Ultimate Guide to the Qubec Consumer 2025 Nielsen C
2、onsumer LLC.All rights reserved.Confidential and proprietaryDistinct and Dynamic:The Ultimate Guide to the Qubec Consumer Do you understand the Qubec consumer?Doing so is essential for anyone hoping to break into the province with their products and marketing messages.The importance of Qubec and its
3、 continued potential are clear.The province accounts for nearly one-quarter of Canadas population.Median after-tax income is higher than the Canadian average.Qubec also represents the second heaviest region in terms of spending per capita on packaged goods,behind only the Maritimes and again higher
4、than the Canadian average.Theres nothing average about Qubec.You cant succeed here without a tailored approach.This is a province and people with unique traits.Based on data and analysis from NielsenIQ,here are 24 insights to help you better comprehend and penetrate the Qubec market.2Source:Translat
5、ed from the OQLF website Entreprises(gouv.qc.ca)Intro 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryEn franais,sil vous plait!Make the French connectionYou need to speak the language and thats true in more ways than one.If youre not communicating in French,you wont make i
6、t here.78%of households speak mainly French at home,and 47%of people speak only French.In Qubec,business is conducted primarily in French,which is especially true outside major cities.This linguistic norm is not only a legal requirement but also a vital element of respect and clear communication.Its
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