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英敏特(Mintel):2025全球食品饮料风味趋势预测报告(中译版)(23页).pdf

上传人: Kell****reet 编号:612619 2025-02-17 23页 6.81MB

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1、Experts in what consumers want and whyFlavour is a complex,multi-dimensional experience that fosters deeper connections between brands and consumers.Read through this report summary to find out the predictive insights on flavors future.What the future of flavours looks like?Table of ContentsWhat you

2、 need to knowIn The Next Two YearsIn Five Years and BeyondKey Takeaways010203042WHAT YOU NEED TO KNOW01Where we are now Consumers continue to be highly motivated to discover new flavours or buy new foods in their favourite flavours.Developing new flavour profiles is a good way for brands to appeal t

3、o an already eager and curious audience.Brands continue to embrace global flavours and flavour combinations,but are equally expected to offer provenance behind local products.Consumers like to try flavours inspired by the food and drink in other countries.Consumers are increasingly looking for healt

4、h and wellness benefits in their food and beverages,but its essential that these solutions are also delicious.Equally,bold and indulgent flavour propositions remain appealing and offer exciting,memorable experiences,as well as comforting and mood-boosting properties.The ongoing pursuit for flavour e

5、xplorationGlobal flavours offer grounds for engagement and excitementHealth vs indulgence:consumers want it all4IN THE NEXT TWO YEARS02Mintels perspective in the next two years Taste enhancers can offer a range of benefits to food and beverage products,from boosting flavour to offering memorable exp

6、eriences with brands.The ongoing debate between the use of natural and artificial flavour components in food and beverages revolves around various factors,including consumer perception,cost,sustainability,health implications and regulatory challenges.Texture in food and drink will continue to evolve

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本文概述了风味体验如何促进品牌与消费者之间的深度联系。研究表明,消费者持续被新风味或购买他们喜爱风味的食品所激励。开发新的风味轮廓是吸引已经渴望和好奇的观众的一种好方法。品牌继续接受全球风味和风味组合,但同样需要提供本地产品的来源。消费者喜欢尝试受其他国家食品和饮料启发的风味。随着对健康和保健益处的追求日益增加,消费者正在寻找既美味又具有这些解决方案的产品。同时,大胆和 indulgent 的风味提案提供令人难忘的体验,以及舒缓和平静的属性。在接下来的两年里,Mintel 预测风味趋势将受到可持续性、人工智能、原料来源和风味细微差别的影响。在五年内,Mintel 预测风味趋势将受到可持续性、人工智能、原料来源和风味细微差别的影响。为了利用未来风味趋势,Mintel 提供免费演示或定制解决方案,帮助把握风味趋势。
"未来风味趋势预测" "如何满足消费者对新口味的需求" "风味体验在品牌与消费者之间的作用"
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