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1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.MARKETING ATTRIBUTIONResearch Created for Marketers20243.Methodology and Participants4.Introduction5.Marketing Attribution Success6.Confjdence Level in Attribution7.Marketing

2、 Attribution Platforms8.Top Challenges9.Top Benefjts of Marketing Attribution10.Focus on the Customer Journey11.Using AI to Enhance Marketing Attribution12.AI Efgectiveness13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights int

3、o your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Pleas

4、e feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content T

5、o good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primar

6、y Marketing ChannelB2B(Business-to-Business)20%B2C(Business-to-Consumer)48%B2B and B2C Equally32%Number of EmployeesMore than 50023%50 to 50028%Fewer than 5049%Primary role in companyOwner/Partner/C-Level46%Vice President/Director/Manager34%Non-Management Professional20%SURVEY RESPONDENTSMETHODOLOGY