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劳埃德银行(Lloyds Bank):2024年英国消费者数字指数报告(中译版)(110页).pdf

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1、2024 Consumer Digital IndexThe UKs largest study of digital and financial lives2 2Contents UK Consumer Digital Index 2024The 2024 UK Consumer Digital Index is the ninth in its series.The study uses the behavioural and transactional data of one million consumers to build a view of digital and financi

2、al lives across the UK.Join the conversation:#ConsumerDigitalIndex#EssentialDigitalSkillsEmail us:DigitalSkillsIaHeadlines from the report:e14.2 million UK adults have the highest digitalcapabilitySee page 98.6 million more people have the highest digital capability than in 2020See page 941.5 millio

3、n people have used the Internet to save money/shop around for cheaper deals See page 15Just 48%of the labour force can do all 20 Work tasksSee page 5022.6 million people thinktheir skills need further improvementSee page 2429 Chapter Five Essential Digital Skills 32 The Foundation Level 35 Marys sto

4、ry 38 Essential Digital Skills for Life 45 Alans story 47 Gareth and Amys story 48 Essential Digital Skills for Work 59 Ameys story 61 Ipsos story 65 Thank you to our partners 67 Appendix15 Chapter Three The digital dividend 16 Kates story 17 Your Credit Score 20 Sharons story 21 Spotlight:Fraud and

5、 scams 23 Johns story24 Chapter Four Building confidence and capability 25 Mark and Jons story 28 James story03 About us04 Executive summary06 Calls to action07 Foreword08 Index segmentation09 Chapter One Digital capability in the UK 10 Franks story12 Chapter Two An inclusive digital future 14 Three

6、 Hands Insightu UK Consumer Digital Index 20243At Lloyds Bank,we believe that financial services can and should be inclusive.Ongoing changes in technology,behaviour,and innovation have transformed how we live,work,and connect.The Consumer Digital Index report helps us and other organisations to unde

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本文是2024年英国消费者数字指数报告,主要内容包括: 1. 英国有1420万成年人拥有最高的数字能力,比2020年增加了860万。 2. 数字参与对生活至关重要,报告强调了数字技能和信心的力量,数字参与的好处以及支持人们提高能力和信心的机会。 3. 数字能力与更高的收入相关,与较低的数字能力相比,具有较高数字信心的工人更有可能年收入超过35,000英镑。 4. 2260万成年人认为他们的技能需要改进,自我引导和在线学习是人们提高技能的首选方式。 5. 银行是成年人学习在线安全技能的首选来源,81%的成年人希望直接从银行学习在线安全技能。 6. 尽管取得了进步,但仍有1210万成年人可以提高他们的数字能力,年龄仍然是数字能力的决定性因素。
英国成年人数字能力现状如何? 数字技能提升对个人有哪些实际好处? 如何有效提高公众的数字技能和信心?
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