1、fivetrends forHow the market research industry will evolve across the year2025But AI isnt the only mover and shaker for 2025,as synthetic data,ethnography,and social intelligence wrestle for your attention.Picture this:Its 2025.Youre logging on for your insight manager job.Your AI assistant is givin
2、g you a briefing on your schedule for the day,the results of the project launched the week prior,and a lowdown on industry trends-basically everything but brewing your coffee for you.This futuristic vision of work is now a reality,and as we head into another year defined by rapidly changing landscap
3、es,the smart researcher will employ smart tools,too.Ready to step into 2025?Lets dive into the 5 trends that are shaping tomorrows insights.01AIMeet your new teammate1.KEEPING IT BRIEFIn a world where markets turn on a dime and consumer sentiment swings back and forth with little warning,its our job
4、 to shorten the interval between our clients asking a question and our finding an answer for it.The old means of accessing insights,such as focus groups,laborious survey writing,and sifting through masses of raw data are no longer going to cut it.BulbshareAI is opening the doors to a future of rapid
5、 In 2025,AI isnt the intern anymore-its your right-hand assistant.Having passed its probation in 2024,its now a fully fledged research assistant,an extension of your team.In fact,over of insight teams have already begun using AI for insights-related tasks.Insight Platforms.project launches,cost and
6、time-efficient research,and insight at your fingertips in minutes.By harnessing OpenAI tech and a partnership with Microsoft,Bulbshare has created a fast track to insight.Rather than manually creating a survey brief,which involves writing questions,sourcing images and designing questionnaires,client
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