1、From Boomers to ZoomersA Deep Dive into the Generational Evolution of Pet ParenthoodWhen it comes to life with pets,each generation brings their own philosophy to the table,and the stats are here to prove it.Lets dive into the fascinating generational differences among pet moms and dads.The bonds ar
2、e as deep and complex as any in our lives,but the ways we express them might just surprise you.2Our ApproachThis survey was conducted by our friends at Morning Consult on behalf of Figo Pet Insurance(hey thats us!)The poll ran from January 12-17,2024,and reached 2,204 U.S.adults,including 2,072 pet
3、parents.We conducted the interviews online,ensuring the data represented U.S.adults accurately by adjusting for gender,education,age,race,and region.Our findings have a margin of error of+/-2 percentage points.Just a heads up,some of the percentages in this report might not add up exactly to 100%due
4、 to rounding.Now that thats out of the way,lets dive in!3The ScoopBased the data from Morning Consult,heres whats clear about todays pet parents.4Age isnt just a numberGen Z pet parents are all about including their pets.Overnight trips?Check.Family photos?Double check.Theyre aiming to give their pe
5、ts VIP treatment.Could be because more than half of them report their pets get a bit anxious when theyre apart.Eco-friendly foodSustainability matters,particularly for younger pet parents.Theyre not just grabbing any pet food off the shelf;theyre thinking about whats in it and how it affects the pla
6、net.A solid third of them regularly cook up meals or snacks for their paw pals talk about gourmet!5Separation of the speciesDog moms and dads are more likely to have a high involvement in their pets lives(and vice-versa).Theyre making big life choices,like where to live or travel,with their dogs in
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