WGSN：2025电商重构 互联未来：TikTok Shop如何重塑消费方式、动机与场景研究报告（英文版）（48页）.pdf

1、E-Commerce Reinvented A Future Built on ConnectionHow TikTok Shop is reshaping how,why and where we buy2025 REPORT#GRWMTIKTOK SHOP x WGSN E-COMMERCE REINVENTED01#FYP(For Your People):Commerce as Community02 POV:Redefining Discovery Commerce03#TikTokMadeMeBuyIt:E-commerce and Shopper Shifts04 Do It F

2、or The Trend:Trends and Opportunities for 202505 From Views to Buys:Leverage the Best of TikTok ShopPexels02In todays hyper-connected world,people are seeking experiences that bring them closer to others.In fact,78%of consumers believe brands on social media have the power to foster connection and c

3、ommunity.TikTok Shop taps into this desire by transforming shopping into a vibrant,shared experience fueled by discovery,creativity,and entertainment.Whether through the buzz of livestream shopping,the authenticity of user-generated content,or influencer-led storytelling,TikTok Shop turns transactio

4、ns into celebrations.Its a space where people come together to share recommendations,explore trends,and engage in real-time interactions that go beyond just buying products.By embracing its social DNA,TikTok Shop reminds us that success isnt just about sellingits about creating experiences that spar

5、k joy,build connections,and foster a sense of belonging among its audience.#FYP(For Your People)Commerce as CommunityUnsplash03E-COMMERCE REINVENTEDSECTION 1:#FYPPOVRedefining Discovery CommercePexels04SECTION 2:POVE-COMMERCE REINVENTEDSince its launch,TikTok Shop has redefined how people connect,cr

6、eate,and shop on social media.Powered by showing people more of what they love,TikToks short-form video magic has turned the platform into a global hub for creativity,from the early days of viral dance trends to niche content.TikTok Shop takes this cultural influence to the next level,transforming s