1、STATE OF AI IN PR JANUARY 2025Executive summary Currently,three out of four PR professionals use generative AI at work,nearly three times the number from March 2023.93%of PR pros using AI say it speeds up their work and 78%say it boosts the quality of their work.98%of PR pros say they often or alway
2、s edit the output of AI.Despite the widespread usage of the technology,only 38%of PR pros report having company guidelines for AI use.More than half of PR pros say they use a paid version of AI services.1.An overview of PR pros using AIThis section includes views from both PR pros who already use AI
3、 and those who do notDo you plan to explore generative AI,like ChatGPT or DALL-E,in your workflow?0%20%40%60%80%100%I already use generative AII plan to explore generative AIIm not sure202320242025No,I do not plan to explore them64%28%75%23%33%13%8%24%6%5%15%6%Three out of four PR pros now use AIThe
4、 number of PR pros using AI at work continues to grow at a high rate.Today,three out of four PR pros use generative AI at work,nearly triple the amount compared to March 2023.AI holdouts hold steady at 6%,similar to the figure we saw in our 2024 report.The number of PR pros planning to explore AI is
5、 shrinking due to widespread adoption of the technology.Does your company have an AI use case policy?40%80%60%20%100%YesNoNo,but we plan to have oneDont know0%2024202521%50%22%7%38%38%17%6%More companies have AI use case policies,but most still dont38%of companies now have AI policies in place,up fr
6、om 21%last year.But more than half,55%,dont have anything in place.This likely means many PR pros are working with AI,yet they dont have guidance on best practices or how and when to disclose its use.58%5%1%1%35%58%5%36%If your company has an AI use policy,do you follow it?40%80%60%20%100%I strictly
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