1、The Power of Cross-platformMeasurementAtul NandoskarSales DirectorVivek JaiswalSales DirectorTodays PresentersContent AgendaOnlineConsumption In IndiaOutlook Insights Across IndustriesConclusionsIndias online landscape,user profile,platforms,and Social Media focus.Highlighted Cross-platform cases ac
2、ross online industries.Key TakeawaysSocial Incremental:The User-Centric MeasurementUser-centric deduplicated Cross-Platform measurement cases and strategic opportunities.How to Connect The Dots Of CTV ConsumptionCTV study to stay ahead of the industry.Comscore:One Cross-Platform Measurement Solution
3、Focused On Unifying Audiences Across ScreensINSIGHTS that help you understand your audiences interests,attitudes,and behaviors across screens and how various touchpoints impact the holistic audience and consumer journeyMEASURE accurate incrementality&ROI across all screens with precision beyond just
4、 age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.PLAN cross-platform campaigns that will go beyond demographics to interests,attitudes,&behaviors to reach any target audience with Comscore digital and soci
5、al.ACTIVATE your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialThe Power of Cross-Platform MeasurementOnline ConsumptionIn IndiaTotal Digital Population IndiaSource:Comscore MMX Multi-Platform,Desktop&Mobile,To
6、tal Audience,June 2024,IndiaU N I Q U E V I S I TO R S A U D I E N C E&P L AT F O R M S D I S T R I B U T I O N 524MTotal Unique VisitorsDesktop&Mobile4%18%78%Mobile OnlyIn India,mobile devices are the preferred way to access to online content.Desktop OnlyOnline Consumer Profile IndiaU N I Q U E V I
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