Cvent：2025年会展和活动行业趋势报告（英文版）（38页）.pdf

1、REPORT2025 Meetings andEvents Trends:Must-Know Trends Shapingthe IndustryCONTENTS2025 in FocusTrend 1:Its All About Personalization at ScaleTrend 2:AI Connects the Dots for Productivity and PartnershipTrend 3:Data Activation Remains a ChallengeTrend 4:Return on Relationships(ROR)Will Be Key to Succe

2、ssTrend 5:Field Marketing Events Are Driving Business GrowthTrend 6:Event Content Will Fuel Year-Round CampaignsTrend 7:Unique Venues and Destinations Are Still a Popular ChoiceTrend 8:Tech Helps to Support Accessibility Best PracticesTrend 9:Hotels and Venues Adopt Smarter Tools for Data PrivacyInd

3、ustry Leaders Share Their 2025 PredictionsA Year for Innovation,Personalization,and Inclusivity0102071013172023262931351 2025 Cvent Planner Sourcing Report,North America and Europe Editions2 The Gen Z equation,McKinsey Quarterly01Welcome to Cvents annual trends guide,a deep dive into the opportuniti

4、es and shifts set to define the meetings and events industry in 2025.Despite ongoing challenges,theres an undeniable sense of optimism and adaptability as teams continue to find innovative ways to collaborate and create impactful experiences.The last few years have been marked by tighter budgets and

5、 rising costs,and this wont change in 2025.Marketers and event organizers face the familiar task of doing more with less,making it essential for each investment to show measurable returns.Venues and hotels continue to grapple with staf shortages,and training new,inexperienced teams remains a priorit

6、y for all.So,the challenges we face as an industry arent new.But the good news?Were entering 2025 with less uncertainty and more toolsthan ever to tackle them head-on.Advancements in event techand AI open new opportunities to drive efciency,improve service levels and response times,and deliver the p