1、THE STATE OF SOCIALSafeguarding and scaling your brand on social media RESEARCHTHE STATE OF SOCIALStudy objectives and design2The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands.However,social medias varied nature makes it difficult for advertisers to ga
2、uge what kind of content will surround their ads and consumers are increasingly discerning of ads near unsafe(inappropriate)content and misinformation.Advertisers should leverage this study to understand how consumers perceptions of and interactions with brands are influenced by the content surround
3、ing ads on social media.Additionally,advertisers can learn how advertising alongside contextually relevant content influences brand favorability and purchase intent.FIELD DATEQ2 2024PARTICIPATIONn=1,167 U.S.consumers CONSUMER STUDYTHE STATE OF SOCIAL|3THE STATE OF SOCIAL|D.Se pensi al tema della div
4、ersit e inclusione nel mondo dei brand e della pubblicit,indica se sei daccordo o meno con le seguenti affermazioni:“I brand utilizzano la diversit nella pubblicit solo per aumentare i loro profitti”SOCIAL MEDIA USAGE IS WIDESPREAD,AND CONTINUES TO BE A SIGNIFICANT CHANNEL FOR ADVERTISERSTO REACH CO
5、NSUMERS97%of consumers use social media platforms Q.What social media platforms do you currently use?A MAJORITY OF CONSUMERS ARE SPENDING AT LEAST TWO HOURS ON SOCIAL MEDIA EACH DAY4THE STATE OF SOCIAL|22%0-1 hours2-4 hours5-7 hours7 or more hours52%19%6%Q.Please select the amount of time you spend
6、on social media platforms a dayAmount of time consumers spend on social media platforms per day5THE STATE OF SOCIAL|D.Se pensi al tema della diversit e inclusione nel mondo dei brand e della pubblicit,indica se sei daccordo o meno con le seguenti affermazioni:“I brand utilizzano la diversit nella pu
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