Skift&Amperity：2023利用数据和人工智能打造个性化旅游体验研究报告（中译版）（25页）.pdf

1、Personalizing the Travel Experience Using Data and AIPresented by:+PAR TNERPersonalizing the Travel Experience Using Data and AI2SKIFT+AMPERITYTable of ContentsExecutive SummaryA Message From AmperityAbout Skift and Amperitys“Customer Data Initiatives in the Travel Industry”SurveyIntroduction:Rethin

2、king Travels Approach to LoyaltyControlling the Data Deluge Pivot to First-Party Data Take Better Advantage of Loyalty Data Build a Unified View of the TravelerQ&A:What Is a CDP,and Why Should Travel Brands Be Using One?Case Study:Vail Resorts Pillars for PersonalizationUsing AI to Personalize the T

3、ravel ExperienceQ&A:How Can AI Help Travel Brands Build Better Customer Relationships?Conclusion3467101113151718202324Personalizing the Travel Experience Using Data and AI3SKIFT+AMPERITYExecutive Summary In this report:How the concept of loyalty is changing in travel and hospitality Why travel brand

4、s should be focused on first-party customer data across all channels How to use a customer data platform to develop a unified view of each traveler How generative AI will drive personalization and real-time offers that increase traveler loyalty Case studies showcasing creative and effective uses of

5、customer data in travel and hospitality Amid the ongoing shift toward digital experiences in travel,brands have had to adapt and innovate their strategies around customer data and loyalty.Historically,loyalty programs have been the most effective way for companies to corral their best customers and

6、keep them in their ecosystems.On one hand,travel and hospitality brands are simplifying their loyalty programs because tiers and status levels have become overwhelming.At the same time,marketing is getting infinitely more complex as brands try and stay top of mind,especially with leisure travelers.L