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尼尔森IQ:通往2025:印度尼西亚消费者展望报告(中译版)(22页).pdf

上传人: Kell****reet 编号:185385 2024-12-16 22页 2.33MB

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本文主要介绍了印尼消费者在2025年的展望。文章指出,尽管印尼的GDP增长率高于通货膨胀率,显示出经济状况良好,但消费者对未来的经济前景仍持谨慎态度。他们担心食品价格上涨和可能的经济衰退,因此更倾向于寻找额外的收入来源,并增加个人债务以维持当前的生活方式。此外,消费者更愿意为耐用和质量更好的产品支付更高的价格,也更愿意为便利和提高生活质量的产品支付更多。他们更倾向于尝试新产品,并在购物时更注重性价比。因此,制造商需要提供性价比高的产品,并通过创新来吸引消费者。
印尼消费者对经济前景有何看法? 印尼消费者在购买技术消费品时有何偏好? 印尼消费者如何平衡购物预算和尝试新产品?
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