1、I In ns si ig gh ht ts s t to o i immp pr ro ov ve e e ev ve er ry yb br ra an nd d e ex xpeper ri ie en nc ce eCONSUMERTRENDSREPORTAs 2024 winds down,2025 waits in the wings with new and old challenges for marketers.Whether its macro trends like a new president or continued economic pressures,or mi
2、cro trends like shifts in media consumption,signal loss,or AI in advertising creative,marketers are expected to be futurists,anticipating where the opportunities and threats lie for their brand each new year.Today,retail is heating up as inflation cools but some consumers are still holding off on ma
3、jor purchases.Meanwhile,Google decided that the cookie could stay,and TikTok and other social media platforms became serious search contenders.What does this mean for advertisers?They must be ready for shifts and move fast when they happen.While we cant predict the future,we do see some key themes e
4、merging from our 2025 Consumer Trends report.Understand.Engage.Thrive.In 2025.First,the consumer path to purchase will continue to evolve rapidly.Second,the power of a brand to drive consumers to purchase will only grow as more marketers understand its connection to performance.Third,successful mark
5、eters will diversify their campaigns to increase relevancy,tapping into strategies like personalization,targeting,and contextualization.This report examines the forces shaping these and other dynamics in the coming year.With these insights,we hope to empower you and your brand to better understand m
6、odern consumerism,so you can engage DISQO surveyed 2,988 US adults(18+)from our first-party,identity-based audience from August 30 to September 12,2024.The data informing the report was balanced on age,sex,ethnicity,and income and weighted to represent the US population.More than 2.3 million people
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