1、NOURISH FOOD MARKETING|12|2025 TREND REPORTShot in studio at Nourish Food Marketing,Toronto,CanadaNOURISH FOOD MARKETING|32025:THE YEAR OFWANTING MORE.FOREWORD BY NOURISH PRESIDENT JO-ANN McARTHURIf youve gotten the impression that“consumer demand”has become a lot more demanding,youre not wrong.The
2、bottom line is consumers want and expect more from their food and beverages than ever before.That should come as no surprise;weve never had more access to information,had more choices presented,or experienced such upheaval in our lives in living memory.Is it a cause for panic?Absolutely not.But it i
3、s time to rethink what you thought you knew about the future.4|2025 TREND REPORTWelcome to our ninth annual Nourish Trend Report.In developing this publication,we look for patterns across categories and connect the dots.We comb for early cultural signals in fashion,pop culture,music,and book charts
4、that may seep into Food&Beverage.We consult research and data to quantify our observations.Then,armed with knowledge and leaning on insight and intuition gained from years of working within the Food&Beverage industry,we predict where things are going.Youll notice that we reference TikTok a lot in th
5、is report.Love it or hate itor simply find it bafflingtrends often start there rather than in the traditional places like fine dining.Why?Mainly because influencers always need new content.Thats why were seeing incredible innovation happening at home.For example,safe,venerable cottage cheese has got
6、ten new life as protein-packed ice cream,a flatbread,or queso dip.And with social media being essentially borderless,trends are no longer regional,opening up a world of inspiration and encouraging us to cook together regardless of geography.Despite all that,innovation has declined the most in Food&B
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