科尔尼：2024零售业数字化转型报告：互联商店引领未来（中译版）（25页）.pdf

1、Photo by SMichael Zimmerman Kearney,New YorkClosing the digital gap:why connected stores are the future of retail2Closing the digital gap:why connected stores are the future of retailIntroduction 1Mind the gap:digitizing the in-store experience 2A new era of tech 3Introducing the store of tomorrow 4

2、The end-to-end business case for connected stores 16From here to there:making connected stores a reality 19The future is here 21Introduction“Combine our physical footprint from stores and our supply chain with new services and better technology,and you get the leading omnichannel retailer,globally.”

3、Doug McMillon,President and CEO,Walmart(Walmart Investment Community Meeting,April 2023)In the race to become the worlds leading retailer,both the physical and digital realms matterand the company that can close the digital gap in brick-and-mortar stores stands to win.Currently,Walmart leads the way

4、.In 2023,the retail giant announced a$9 billion investment to remodel its existing stores into“stores of the future”and deploy electronic labels at thousands of locations.But even if Walmart has an edge,the competition is heated.Other leading retailers have made technology investments that specifica

5、lly focus on in-store operations.For example,in a recent study of retail executives,99 percent of respondents predicted a surge of technology investments within a year,and 71 percent cited store operations as the priority for tech investments.1 Some notable investments in technology for in-store ope

6、rations include:Sainsburys investment in high-returning technology within automation.In 2024,the retailer said that its“investments in machine learning and intelligent automation will bring greater speed and efficiency to decision-making in areas such as pricing,proposition,range,logistics,and sourc