Kantar BrandZ：2024年全球最具价值品牌100强报告（中译版）（228页）.pdf

1、Kantar 2024MOST VALUABLEGLOBAL BRANDS2024 Kantar 2024|2WELCOME INFOGRAPHIC WELCOME WHAT IS KANTAR BRANDZ?030407INTRODUCTION&ANALYSIS13151617 19 OVERVIEW KEY RESULTS STOCK PORTFOLIO MOST VALUABLE GLOBAL BRANDS 2024 MAJOR TRENDS1MOST VALUABLE GLOBAL BRANDS404244 4648 TOP 100 GLOBAL BRANDS TOP 10 BRAND

2、S NEWCOMERS AND RE-ENTRANTS TOP RISERS FROM MARKETING METRIC TO BOARDROOM ESSENTIAL3HOW BRANDS CREATE VALUE26 28 32 35 THE MACROECONOMY OF OPPORTUNITY THE PIVOTAL BRAND OPPORTUNITY IN GENERATIVE AI PARIS 2024 OFFERS BRANDS AN OLYMPIC-SIZED OPPORTUNITY GREENWASHING2ACCELERATING GROWTH53 57 59 64 69 7

3、2 76 8084 87 90 WHAT IS THE BLUEPRINT FOR BRAND GROWTH?RATIONAL AND EMOTIVE CONNECTIONS WHY DIFFERENCE MATTERS FOR B2B MARKETERS EMOTIVE BRAND POSITIONING TURN TO THE LEFT,TURN TO THE RIGHT?MAYBE SHES BORN WITH IT:MAYBE ITS STRONG BRANDING REDEFINING CUSTOMER EXPERIENCE OUT OF SIGHT,OUT OF MIND AIRB

4、NBS STRATEGY FOR GROWTH BEING PRESENT HOW SAMSUNG HAS CONTINUED TO GROW THROUGH INNOVATION TO REMAIN A STRONG BRAND IDENTIFY OPPORTUNITIES TO GROWCATEGORY FOCUS9598106113120 127 134 141148155162 169176183 THE CATEGORY OVERVIEW ALCOHOL APPAREL AUTOMOTIVE BUSINESS TECHNOLOGY AND SERVICES PLATFORMS CON

5、SUMER TECHNOLOGY AND SERVICES PLATFORMS FAST FOOD FINANCIAL SERVICES FOOD AND BEVERAGES LUXURY MEDIA AND ENTERTAINMENT PERSONAL CARE RETAIL TELECOM PROVIDERS5CLIENT PERSPECTIVES191194197200203206 AB INBEV HAIER INFOSYS MASTERCARD P&G PEPSI67RESOURCES209 213214216224226 BRAND VALUATION METHODOLOGY RE

6、PORTS&PUBLICATIONS ABOUT US OUR BRAND EXPERTS KANTAR BRANDZ TEAM CONTACT US4APPLEGOOGLEMICROSOFTAMAZONMCDONALDSNVIDIAVISAFACEBOOKORACLETENCENTMASTERCARDLOUIS VUITTONINSTAGRAMARAMCOCOCA-COLAIBMHERMSMOUTAIADOBEACCENTUREVERIZONAT&TNETFLIXTHE HOME DEPOTTELEKOM/T-MOBILETESLANIKEALIBABAWALMARTSTARBUCKSYOU