1、Get a clear view of the competitive advertising landscape globallyThe Advertising Media SpendReportH1 2024Copyright 2024 The Nielsen Company(US),LLC.2Table of contents24ConclusionIntroductionSection 1The Western European ad landscape Section 2The Southeast Asian ad landscape4311Section 3The larger A
2、sia Pacific ad landscape 18Methodology and coverage25Copyright 2024 The Nielsen Company(US),LLC.3IntroductionThe last few years have been a rollercoaster ride for advertisers around the world.With COVID-19 uncertainties,media spend dipped sharply in 2020 followed by a massive rebound the next year.D
3、espite continued economic uncertainty,weve seen ad spend begin to return to pre-pandemic levels in many markets,and 72%of global marketers expect their advertising budgets to increase in the year ahead.1In fact,experts are projecting steady growth of total media spending.2 But more media spend means
4、 more competition in an already competitive landscape.Consumers today are accessing more media,across more platforms than ever before.Competitive advertising intelligence has never been more critical,with advertising budgets on the rise and media mix shifting.Knowing when and how your competitors ar
5、e allocating their advertising budget can shed light on where the market is noisiest.With competitive ad spend intelligence,you can refine your media strategy to minimise wasted spend or identify untapped opportunities to better reach your audiences.And with harmonized data across markets,you can do
6、 more with lessaround the world.This report aims to equip you with some of the top advertising trends in key markets:The top 10 advertisers The top 10 categories and their estimated ad spendGuide your spending decisions and empower your business growth around the world with the right advertising ins
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