1、Holiday Shopping Report 2024iStock/Vuk SaricIntroductioniStock/AleksandarNakicWelcome to Simon-Kuchers 2024 Holiday Shopping Report,a robust,industry-leading study offering a comprehensive look at the 2024 holiday retail landscape.The sixth annual report,based on insights from 1,000 US consumers,pro
2、vides a deep dive into consumer preferences,behaviors,and planned holiday spending and compares how these trends have evolved over recent years.Our research this year explores key themes such as budgeting,gift categories,purchase timing and behavior,and the growing role digital shopping platforms pl
3、ay in the consumer experience.In addition,we uncover how the upcoming election may impact holiday shopping.Whether youre a retailer,business leader,journalist,or curious consumer,we invite you to explore the findings and gain a clearer understanding of the key drivers shaping this years holiday shop
4、ping trends.Simon-Kucher|Holiday Shopping Report 20242A dramatic increase in year-over-year holiday spending by Gen Z illustrates Doom Spending,or the trend of consumers spending frivolously or with money they dont have for short-term gratification.Overall,consumers are also shifting their interest
5、from physical gifts to trips and experiences.3Executive Summary of Findings2024 trendsKey insightsOverall trend(5-year)Consumer holiday spending is expected to be up 8%over 2023.At the same time,consumers have tempered their expectations for minimum discount levels from retailers throughout the holi
6、day season.Holiday Spending&DiscountExpectations01Gen Z Doom Spending03Where consumers look for gift ideas versus where they actually purchase products is markedly different.Still,one retail giant leads for both the research and purchase phase:Amazon is expected to make a comeback from last years di
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