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欧睿国际:2025年全球消费者趋势报告(中译版)(51页).pdf

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1、Top globalconsumer trends 2025Not to be distributed without permission.2The data behind this reportEvery organisation needs evidence to make strategic decisions with confidence.Thats why we used Passport,our award-winning market research knowledge hub,to identify the top consumer trends in 2025.Our

2、data analytics and expert insights answer your biggest questions.Learn more about your target consumers to drive business growth.3Curious about what consumers will expect from brands in 2025?Contemplating how you can meet their demands?This report has the answers.Discover tactics to fuel growth and

3、spark your innovation roadmap with data-driven insights from Euromonitor Internationalthe first destination for organisations seeking growth.Each year,our global team of analysts uses our extensive knowledge of market intelligence to identify the top consumer trends for the coming year.Our goal:to h

4、elp you unlock worlds of opportunity for your business.Get ready to read about five key consumer behaviour predictions for 2025 and to learn how you can respond to evolving expectations.Lets scroll.Your go-to source for consumer trends and insights4Healthspan Plans.Wiser Wallets.Eco Logical.Filtered

5、 Focus.AI Ambivalent.About Euromonitor International.Top global consumer trends 2025051222313949Healthspan PlansConsumers are on their longevity journeys.Theyre making behavioural changes now for the betterment of their future selves.The goal:live healthier for longer.People want preventative soluti

6、ons and products that target specific concerns.Brands can meet this demand with innovations that support optimal wellness at every life stage.56A new view of ageing is on the rise.People dont just want to live longer(lifespan);they want to feel better for longer(healthspan).And a majority of consume

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根据报告的内容,本文主要概括了2025年全球消费者趋势,包括健康寿命规划、智慧钱包、生态逻辑、过滤焦点和人工智能矛盾五个方面。 1. 健康寿命规划:消费者越来越重视健康寿命,追求预防性解决方案和针对特定问题的产品。例如,2024年,34%的女性消费者为了预防更年期相关症状而服用维生素和补充剂。全球维生素和补充剂的零售销售额预计在2025年将达到1399亿美元。 2. 智慧钱包:消费者在购买时会考虑当前需求和未来需求,追求有价值的购买。例如,尽管经济不确定性,但消费者仍愿意为节省时间而花费金钱。 3. 生态逻辑:消费者越来越关注环保,选择可持续的产品和服务。 4. 过滤焦点:消费者越来越关注个人兴趣和需求,选择符合自己价值观的产品和服务。 5. 人工智能矛盾:消费者对人工智能技术既期待又担忧,希望利用其便利,又担心其对隐私和就业的影响。 综上所述,2025年全球消费者趋势将更加注重健康、价值、环保和个性化,企业需要根据这些趋势调整产品和服务,以满足消费者的需求。
2025年消费者趋势有哪些? 如何通过健康计划满足消费者需求? 如何在经济不确定性中提供价值?
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