Innovid：2024年购物季广告策略分析报告：利用CTV和数字购物广告提升业绩（英文版）（15页）.pdf

1、Holiday Shoppable Advertising UnwrappedTips&Tricks to Leverage CTV&Digital Shoppable Ads This Holiday Season Are you readyto grab your sliceof the holiday pie?Advertisers,Black Friday is coming.And Cyber Monday is just around the corner,too,with eMarketer projecting that ecommerce holiday sales will

2、 grow at 9.5%almost twice as fast as brick-and-mortar retail sales.With U.S.advertising spending anticipated to grow 6.6%this year fueled in part by political ad spending how can a brand grab attention among the blizzard of ad dollars totaling more than$420 billion in 2024?A surefire way to stand ou

3、t is with shoppable CTV and digital advertising.Streaming Is TVShoppers are increasingly watching TV via streaming.A recent survey by Roundel,Targets retail media network,found that 91%of Target guests subscribe to streaming services.For so many consumers,TV is now streaming.And brands are following

4、 those eyeballs by investing more in CTV advertising.Almost three-quarters(74%)of advertisers told Comscore they intended to invest in holiday CTV campaigns last year,a number sure to increase in 2024.CTV Attracts AdvertisersAdvertisers love CTV,in part because of those eyeballs.But what CTV enables

5、 advertisers to do is dazzle those eyeballs with interactive ad formats like shoppable advertising that simply arent available on linear TV.With interactive CTV shoppable ads,brands can build consideration on the biggest screen in the house.Advertisers can also compress the purchase funnel,because s

6、hoppable ads enable consumers to engage directly with CTV ads via QR codes,store locators,product galleries,and best of all click to purchase.10 xAchieve an average engagement rate 10 x that of standard video.Advertisers love the data-driven nature of CTV,which gives them a clear picture of whats wo