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Sensor Tower:2024年第三季度全球数字市场情报-数字广告、移动和零售媒体趋势深入分析(中译版)(46页).pdf

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1、Discover the latest trends of the quarter across mobile apps and digital advertisingQ3 2024Digital Market Index1Note:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2Next level insig

2、hts.data.ai is now partof Sensor Tower-All Rights Reserved3 Sensor Tower Inc.-All Rights Reserved-All Rights ReservedMobile App Market Mobile Market Overview Top Markets Top Categories Top Apps Top Mobile GamesDigital Advertising Market Digital Advertising Overview Retail Media Advertising Snapshot5

3、1116 21 242735Table of Contents4-All Rights ReservedQ3 2024:Mobile Market Overview5About this Data:Mobile App MethodologySensor Towers Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Mobile App Insights platform.Figures cited in this re

4、port reflect App Store and Google Play download and consumer spend estimates for July 1,2024 through September 30,2024.Download estimates presented are on a per-user basis,meaning that only one download per Apple or Google account is counted towards the total.Downloads of the same app by the same us

5、er to multiple devices,updates,or re-installs of the same app by the same user are not counted towards the total.Android app install and consumer spend estimates represent downloads and spend from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Android sto

6、res.Consumer spend estimates are gross inclusive of any percent taken by the app stores.Sensor Tower Inc.-All Rights Reserved Sensor Tower Inc.-All Rights Reserved-All Rights Reserved6-All Rights ReservedConsumer Spend on Mobile Makes Another Jump Forward in Q3 to More than$38 Billion Global consume

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根据报告的内容,本文主要概括了2024年第三季度移动应用和数字广告市场的最新趋势。主要内容包括: 1. 移动应用市场:全球消费者在iOS和Google Play上的支出超过380亿美元,同比增长12.4%。其中,应用支出增长25%,游戏支出增长10%。 2. 主要市场:美国市场消费支出达到130亿美元,同比增长13%,是最大的单一市场。欧洲市场增长最快,同比增长25%。 3. 主要类别:娱乐、照片和视频、生产力等应用类别的消费者支出增长超过30%。 4. 主要应用:TikTok成为第一个在单季度内达到15亿美元的移动应用。 5. 数字广告市场:美国数字广告支出接近300亿美元,同比增长约10%。 综上所述,2024年第三季度移动应用和数字广告市场继续保持增长势头,消费者支出和广告支出均有所增长。
Q3 2024移动应用市场趋势是什么? 哪些应用在Q3 2024中表现突出? Q3 2024数字广告市场有何变化?
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