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1、How to successfully tailor your affiliate strategy for todays financially literate consumer.A 2024 FINANCIAL AFFILIATE&CONSUMER TRENDS REPORTSFOORDSan FranciscoChicagoThe Year of the Empowered Financial Consumer1.38%$5,387.561.85%$386.180.47%$0.61AOEPQXUIG2A 2024 Financial Affiliate&Consumer Trends

2、ReportContentsIntroduction 3The Empowered Financial Consumer 4FinFluencers 52024 Top Finfluencers 5Credit Cards 6How todays consumers want to learn about the new credit cards or payment offerings 7The relevance of FinFluencers 7Offers,Points&Travel Rewards 9Key takeaways 10Where do your credit card

3、offerings fall within the top rewards matrix?10Travel cards&benefits 11Learn more abouttop travel perks 12Banking 1326%of consumers are looking to switch banks in 2023 14We asked what are the most important benefits when selecting a bank?14Participants chose their top 3 out of 10 possible options Th

4、ese ranked the best:14Good news for neo-banks targeting Gen Xers and younger:14Publishers&Compliance 15More Compliance,Less Risk 16Top Finance Publishers 16Comprehensive Compliance 17Key Features 17Contact Us 18About Rakuten Advertising 183A 2024 Financial Affiliate&Consumer Trends ReportWith consum

5、ers becoming increasingly research-driven,it is important to understand their priorities when it comes to financial services Our survey of 15,000 US consumers provides valuable insights on how to strategically incorporate affiliate marketing into your existing marketing mix,ensuring that your brand

6、stands out as the preferred choice for the well-informed financial consumerIntroduction:Performance marketing is crucial for attracting and retaining todays savvy financial customers.4A 2024 Financial Affiliate&Consumer Trends ReportThe demand for finance-related content skyrocketed in 2023,with con