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Rakuten Advertising:2024年金融联盟与消费者趋势报告:金融消费者赋权之年-金融素养消费者合作策略制定方法分析(英文版)(18页).pdf

上传人: Kell****reet 编号:182877 2024-11-27 18页 19.12MB

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1、How to successfully tailor your affiliate strategy for todays financially literate consumer.A 2024 FINANCIAL AFFILIATE&CONSUMER TRENDS REPORTSFOORDSan FranciscoChicagoThe Year of the Empowered Financial Consumer1.38%$5,387.561.85%$386.180.47%$0.61AOEPQXUIG2A 2024 Financial Affiliate&Consumer Trends

2、ReportContentsIntroduction 3The Empowered Financial Consumer 4FinFluencers 52024 Top Finfluencers 5Credit Cards 6How todays consumers want to learn about the new credit cards or payment offerings 7The relevance of FinFluencers 7Offers,Points&Travel Rewards 9Key takeaways 10Where do your credit card

3、offerings fall within the top rewards matrix?10Travel cards&benefits 11Learn more abouttop travel perks 12Banking 1326%of consumers are looking to switch banks in 2023 14We asked what are the most important benefits when selecting a bank?14Participants chose their top 3 out of 10 possible options Th

4、ese ranked the best:14Good news for neo-banks targeting Gen Xers and younger:14Publishers&Compliance 15More Compliance,Less Risk 16Top Finance Publishers 16Comprehensive Compliance 17Key Features 17Contact Us 18About Rakuten Advertising 183A 2024 Financial Affiliate&Consumer Trends ReportWith consum

5、ers becoming increasingly research-driven,it is important to understand their priorities when it comes to financial services Our survey of 15,000 US consumers provides valuable insights on how to strategically incorporate affiliate marketing into your existing marketing mix,ensuring that your brand

6、stands out as the preferred choice for the well-informed financial consumerIntroduction:Performance marketing is crucial for attracting and retaining todays savvy financial customers.4A 2024 Financial Affiliate&Consumer Trends ReportThe demand for finance-related content skyrocketed in 2023,with con

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本文主要讨论了如何针对2024年财务知识丰富的消费者成功定制联盟策略。文章指出,随着消费者越来越注重研究,理解他们在金融服务方面的优先事项至关重要。报告基于对15,000名美国消费者的调查,提供了如何将联盟营销战略有效地融入现有营销组合的宝贵见解,以确保品牌成为财务知识丰富消费者的首选。 关键点包括: 1. 57%的消费者正在寻找新的信用卡或银行账户,了解他们的激励因素和首选信息来源(如财务出版物或信用卡比较网站)可以帮助优化营销预算并有效利用联盟渠道。 2. 消费者每月都在研究新的信用卡优惠,他们使用比较购物网站进行研究,阅读用户评论,并探索多个比较或评论网站。 3. 信用卡消费者总是寻找最佳交易,他们通过个人财务管理网站(PFMs)进入联盟渠道,以找到最佳利率、奖励和交易。 4. 26%的消费者计划在2023年更换银行,了解选择银行时最重要的好处可以帮助吸引他们。 5. 金融品牌可以通过与各种经过验证的内容合作伙伴合作,利用联盟营销实现无限增长潜力。 6. Rakuten Advertising提供全面的合规解决方案,结合AI和人工专业知识,帮助金融品牌减少风险并实现增长。
如何成功定制您的联盟策略以吸引财务知识丰富的消费者? 2024年金融联盟和消费者趋势报告揭示了哪些关键信息? 金融影响者如何影响消费者选择信用卡?
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